Senior Analyst, Campaign Analytics

About The Position

A Senior Analyst on the Campaign Analytics team will have the core responsibilities of data analytics & storytelling, focused on but not limited to in-flight & post-sale digital campaign data. These data stories often are woven by analyzing raw reporting into insights + recommendations, within the context of driving revenue retention and growth. A strong Senior Analyst can leverage ad performance, measurement studies, and general market data sources across all phases of a campaign’s lifecycle to convey effective, actionable learnings.

Being able to manipulate raw data in Excel or other data visualization tools to discover insights & apply recommendations is a critical skill of this role, but just as important is the ability to present these findings in clear, digestible formats to both internal sales teams & external clients.

This position sits within a centralized function but will be supporting the digital business through a verticalized approach – acting as subject matter expert within DotDash Meredith’s Lifestyle sales verticals (ex. Retail, Home/CPG, Food, etc). This will allow the candidate to work collaboratively across a matrixed organization, acting as a strategic consultant by applying their knowledge of digital media analytics. They will be an advocate of the learnings generated by this team for internal & external audiences.

Hybrid 3x a week- (New York City)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | Campaign Analytics Team

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DDM’s Campaign Analytics team is a vertically-aligned, analytics function focused on Dotdash Meredith campaign performance data signals to support advertiser renewals, new revenue, and DDM best practices. The team strives to provide unified POVs on campaign performance, insights, & recommendations for a single campaign, advertiser portfolio, or vertical sub-category to help Revenue teams drive success.

About The Positions Contributions:

Accountabilities, Actions and Expected Measurable Results

40%

Post-Campaign Performance Analytics

• Act as the campaign analytics lead for one of the primary subcategories within DDM’s wider Lifestyle division
• Build recurring in-flight and post-campaign performance insights deliverables for key advertisers to inform incremental and renewal opportunities
• Use and optimize existing reporting in Looker as well as building new reporting tools/dashboards as needed
• Present analyses to both internal and external stakeholders
• Partner w/ Account Strategy and Operations teams to address in-flight campaign performance risks

35%

Case Studies & Custom Analyses

• Partner with internal Sales teams to identify and execute against new opportunities for custom analyses leveraging DDM cross-campaign performance data to drive new RFPs and sales renewals
• Work with various internal Marketing, Product, and Strategy teams to build case studies and analyses to inform media plans & pitches, development of DDM’s ad product suite, and best practices for custom branded content creation
• Act as the subject matter expert for a core Lifestyle vertical and continually develop custom ad product performance benchmarks for pre-sale and post-sale use

25%

Cross-Functional Collaboration

• Partner with internal Account Strategy teams to build new processes for addressing the campaign insights needs of our key advertisers at scale
• Ideate and document requirements for the team’s data needs with internal Data Operations teams to help shape data infrastructure that serves the needs of the wider department
• Help inform the build out of new tools with internal Data Science teams to increase efficiency when responding to ad-hoc requests

The Role’s Minimum Qualifications and Job Requirements

Education:

• BA or BS - degree or equivalent training in a related field is preferred.

Experience:

• Minimum 2+ years’ experience in digital media analytics or a similar analytics-based role within digital advertising, media, marketing, or ad tech.

Specific Knowledge, Skills, Certifications and Abilities:

• Excellent analytical skills – especially expertise in Excel
• Passion for storytelling through data – Expertise in PowerPoint presentations
• Understanding of mechanisms through which data is collected and shared
• Experience using data visualization tools such as Looker, Tableau, Sisense, etc.
• Ability to understand business data needs and translating into reporting requirements
• Strong interpersonal communication skills across a wide range of internal and external functions
• Attention to detail
• Experience working with third-party ad-server or platform data (e.g. Google Ads Manager, DCM, Google Analytics, DoubleVerify, etc.) is a plus
• Experience working with ad effectiveness research solutions (Nielsen, Lucid, Latitude, etc.) is a plus
• Working knowledge of SQL is a plus, but not a requirement