Senior Analyst, Data Intelligence

Who we are:

The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement. We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better. 

Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients — and better business for us. We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day. 

What we need:

We currently have a great opportunity for a Senior Analyst, Data Intelligence to join our team. As a Senior Analyst, Data Intelligence you will have strong execution skills to create data outputs supporting personalized marketing interactions and provide meaningful datasets to support needs for clients ranging over a wide array of projects.  Your key responsibilities will include designing and executing marketing campaigns, supporting measurement and reporting, driving process optimization, developing business partner relationships, and communication across clients and multi-vendor business partners.

 What you’ll do:

• Develop and leverage deep understanding of the client’s customer data
• Assist client and account team with campaign planning, and identification of analytical needs
• Understand business rules and document requirements for marketing campaigns and promotions
• Design and execute campaign processes to create data outputs supporting personalized marketing interactions
• Support peers with code peer reviews and queries to audit campaigns and/or analysis
• Manage multiple projects and deliverables in a fast-paced environment
• Optimize and enhance current processes to increase efficiency and value to our clients
• Ability to drive and champion projects in a multi-vendor environment
• Communicate with technical and non-technical audiences

 What you’ll bring:

• Bachelor’s degree in relevant field of study required, plus 4+ years of relevant experience OR Master’s degree in relevant field of study, plus 2+ years of relevant experience
• SQL and Salesforce Marketing Cloud (SFMC) experience
• Experience with to Adobe Campaign preferred, but not required
• Ability to effectively communicate across various roles and functions
• Self-motivated/self-starter, and ability to work independently as well as collaborate with a team
• Attention to detail
• Excellent verbal and written communication skills
• Naturally inclined to learn, ask questions and understand why
• Data mining skills and query data to provide summarized data to support marketing campaigns and reporting
• Soft skills necessary to succeed: open to feedback, open to change, self-improvement

 Competencies you’ll demonstrate:

• Adaptability
• Agency Citizenship
• Building Trust
• Coaching
• Collaboration
• Continuous Improvement (Campaign Operations-focused roles)
• Follow-up
• Initiating Action
• Quality Orientation
• Technical / Professional Skills

You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities.  Your confidential inquiry is encouraged.

The Lacek Group

700 Nicollet Mall, Suite 610

Minneapolis, MN  55402

The Lacek Group is an Equal Opportunity Employer

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