Senior Brand Manager

Company Description

Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It’s All Good and is one of the UK’s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe’s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over £280 million.

Our brands include KETTLE® Chips, Metcalfe’s® popcorn, Foxes, Poppets, Barratt (Wham!, Fruit Salads, Black Jacks, Refreshers, Sherbet fountain, Dip Dab).

Job Description

As the Senior Brand Manager for Valeo Foods UK, you’ll be at the forefront of an innovative and rapidly growing category group. This group includes well-loved brands and your mission will be to drive disruptive growth and establish these brands as market leaders. You’ll lead with creativity and strategic insight, managing stakeholders effectively both internally and externally.

What You’ll Do:

• Achieve or exceed budget financial targets and grow market shares.
• Create and deliver robust brand plans, maximizing available resources.
• Implement excellent learning plans with a capacity to innovate, try new approaches, and refine strategies.
• Provide strong quarterly reporting internally and prepare versions for external stakeholders.
• Use strong analytical thinking to drive decisions and develop insightful strategies.
• Lead your team with energy, coaching them to excel and grow.
• Oversee the marketing budget for the category group, covering core marketing, ASOH, and shopper marketing.
• Foster excellent internal and cross-functional collaboration within the chocolate, sauces, and curds team.
• Be the face of our chocolate, sauces, and curds brands, especially in interactions with retailers.
• Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with our consumers.

Qualifications

• A proactive approach with the ability to innovate and drive growth within a large organization.
• Proven experience in creating and executing successful brand strategies.
• Strong leadership skills with the ability to inspire and mobilize teams.
• Excellent skills in managing relationships with both internal and external stakeholders.
• Strong analytical skills to support logical and data-driven decision-making.
• Ability to foster a collaborative environment and work effectively across functions

At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you'll be part of a vibrant team that values creativity, collaboration, and excellence. 

Additional Information

What we offer you in return

• £50,000
• Excellent Career Opportunities
• Matched pension scheme
• Death in service
• Cycle to work scheme
• Retailer discount platform
• Staff discount 
• And plenty more

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