Senior Campaign Marketing Associate

Senior Campaign Marketing Associate

Alma is seeking a mission-driven Senior Campaign Marketing Associate to join our growing marketing team. The Senior Campaign Marketing Associate will play a key role in creating and driving demand for providers looking to join Alma’s community and deliver affordable and accessible mental health care.  

Working closely with the Demand Generation team, you will be responsible for optimizing, building, and executing campaigns to educate and engage providers on the Alma brand. The Senior Campaign Marketing Associate will also have the opportunity to explore new levers that unlock more opportunities with our audience over time. This role reports to the Campaign Marketing Manager.

What you’ll do:

• Test and analyze campaigns to measure success, surface trends, and recommendations for optimization with a focus on email campaigns to start 
• Serve as a key partner in strategizing future channels and tactics for provider campaigns; collaborating with our Performance Marketing and Sales team for full-funnel engagement 
• Partner with the Campaign Marketing Manager to report on the performance of campaigns and share findings with cross-functional stakeholders
• Partner with our Marketing Operations, Field Marketing and Creative team to launch and optimize campaigns (design, copy, build, theme)

Who you are:

• You have 1-3 years of relevant work experience; in a high growth startup is a plus 
• You have an understanding of email best practices, including copy and design best practices; knowledge of opt-in and spam regulations is a plus 
• You have exposure to Excel, marketing automation platforms (MAPS), email send platforms (ESPs) and/or customer relationship management systems (CRMs); experience in Marketo and Salesforce is a plus 
• You are someone who can zero in on the right opportunities and have a sense of what will help or hinder your goals 
• You enjoy solving challenges and can organize and marshal resources to get things effectively and efficiently done 
• You are a creative thinker; ruthless prioritizer; have relentless attention to detail 
• You have a passion for Alma’s mission and the future of mental health

Benefits:

• We’re a remote-first company 
• Health insurance plans through Aetna (medical, dental, and vision), including FSA & HSA plans
• 401k plan (Roth and Traditional)
• Free access to One Medical, Teladoc, and Health Advocate 
• Monthly therapy, wellness, and ClassPass fitness stipends
• Co-working space membership access
• Monthly work-from-home stipend to power your wifi, lunches, coffee, and more 
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans 
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Unlimited PTO 

Salary Band: $75,000 - $100,000 

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.