Senior Category Manager

One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.

We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform. 

We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!

Key Responsibilities

• Revenue Strategy and Planning:
• Develop and implement comprehensive revenue strategies for creators within assigned content categories
• Provide guidance on pricing strategies and ensure fair compensation for creators based on their content and audience reach.
• Analyze market trends, competitor activities, and audience insights to identify and capitalize on monetization opportunities
• Performance Analytics:
• Monitor and analyze key performance indicators (KPIs) related to revenue generation for creators within your categories.
• Provide data-driven insights and recommendations to enhance revenue performance.
• Creator Training and Development:
• Educate and train creators on maximizing their revenue potential through various monetization channels.
• Stay abreast of industry best practices and emerging trends in influencer marketing monetization.
• Collaboration with Sales and Marketing Teams:
• Work closely with the sales and marketing teams to align revenue strategies with overall business goals.
• Collaborate on promotional campaigns and initiatives that drive revenue growth within specific categories.
• Contract Negotiation and Management:
• Lead negotiations with brands and partners on behalf of creators within your categories.
• Ensure contract terms are favorable for creators while meeting the needs of the marketplace.
• Market Research and Competitive Analysis:
• Conduct regular market research to identify competitive pricing strategies and industry benchmarks.
• Stay informed about changes in advertising regulations and platforms that may impact revenue opportunities.

Qualifications

• ​​4+ years of relevant experience with category planning, e-commerce or consulting
• Strong understanding of social media platforms, content monetization trends, and influencer landscape.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent negotiation and communication skills.
• Creative thinking and problem-solving abilities.
• Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
• Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
• Strong verbal & written communication skills
• Proficiency in SQL, Advanced excel, BI tools
• P&L management experience of a category would be preferred 

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement.
• Collaborative and inclusive work environment.