Senior Content Manager (in-Product Content)

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life . Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative engaging wellness solutions deliver every day. 🌍 With five hubs across Cyprus Ukraine Poland Spain and the UK and a diverse remote-friendly team of 700+ professionals we continue to scale rapidly. Our innovative apps — Muscle Booster Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: we grow together we drive results we lead by example and we are well-makers . If this looks like you and you thrive in a fast-paced environment you’ll fit right in at Welltech. Let’s build wellness for millions together.

What We're Looking For

We’re looking for a proactive detail-oriented and user-driven Content Manager to help deliver high quality and impactful in-product content for a next-generation health and wellness mobile app. This role focuses on in-app experiences — including video classes written guidance recipes and interactive features.

As Content Manager you’ll play a key role in executing and operationalizing the content strategy managing production workflows ensuring quality and using data to drive improvements. You'll collaborate cross-functionally with product design and research teams to deliver content that’s engaging effective and aligned with our users’ goals.

Key Responsibilities:

• Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video audio text interactive) ensuring timely delivery and consistent quality.

• Maintain and enforce editorial standards and brand guidelines across all content types.

• Collaborate with content strategists designers producers and subject matter experts to deliver high-impact user-centered content.

• Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations.

• Contribute to A/B testing initiatives — helping define testable hypotheses implement variants and track performance metrics.

• Monitor and report on key content performance indicators (e.g. engagement retention completion rates) using relevant dashboards and tools

• Identify opportunities to repurpose or adapt in-product content across other channels (e.g. CRM lifecycle marketing) to extend value and reach.

• Proactively identify process improvements and contribute to scaling a high-quality data-informed content operation.

• Stay ahead of market product and health/wellness content trends — and actively shape them — to position the brand as a leader in the space.

Required skills

• 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness health fitness or education.

• Proven ability to manage multi-format content projects (video text audio or interactive) from concept to launch.

• Strong editorial judgment with a track record of delivering clear engaging and user-focused content.

• Comfortable working with product UX and research teams to align content with user needs and product goals.

• Confident using data tools (e.g. Amplitude Google Analytics or similar) to monitor performance and guide decisions.

• Experience working within A/B testing frameworks and applying insights to optimize content experiences.

• Highly organized and proactive with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced remote environment.

• Fluent in written and spoken English with strong attention to tone clarity and accuracy.

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together : Join a culture that champions both personal and professional growth. Here you’ll thrive as we learn evolve and succeed together.

• Lead by Example : No matter your role your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven : We’re all about achieving meaningful outcomes. It’s not just about the effort but the difference we make every day.

• We Are Well-Makers : Be part of a movement that’s creating a healthier happier world. Together we make well-being a reality!

Check out some of our products

http://walkfit.pro

yoga-go.fit

musclebooster.welltech.com