Senior Content Marketing Manager

Join our Marketing Team at Helen of Troy as our Senior Content Marketing Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA Hybrid

What you will be doing:

The Senior Content Marketing Manager is a part of the broader transformation towards class leading content marketing at Helen of Troy and the Health & Wellness North America Brands, including PUR, Honeywell, Vicks, and Braun. This role is a part of a larger group tying together a "One Consumer Experience" including Digital, DTC, CX Marketing, and Consumer Relations.

This individual has a deep passion in finding and messaging to net new and current consumers, driving incrementally to the business, encouraging long-term-value / relationships, and using the power of paid / earned / owned. You will partner and coordinate with other channel owners across departments, including digital media, digital experience, email, category marketing, consumer relations, in addition to internal Creative Services and external agencies and vendors to coordinate messaging, content, promotions, sales, and coordinated customer communications to drive the growth.

• Day-to-day digital content marketing strategies, planning and execution, and development for all Health & Wellness brands and categories.
• Drive demand, consumer engagement, and dedication for our brands with day-to-day responsibilities planning, implementing, and optimizing across paid, earned and owned content in support of 1CX tactics to reach monthly and yearly demand, customer acquisition (CAC) and efficiency targets (LTV), to drive net new user growth and profitability.
• Build broader base content strategies that live across digital, from earned / owned / paid.
• Day-to-day content development and post-production execution at scale with internal Creative Services and external vendors/agencies.
• Support marketing objectives, content integration across 1CX tactics, consistency of messaging, compliance with brand positioning and guidelines, gain approvals.
• Conceptualization, creation and facilitation of monthly and annual 1CX content calendars for brands and categories.
• Co-create and implement targeting tactics (e.g., audience, devices, and segmentation) used in digital content creation.
• Support in content marketing learning agendas, best-in-class measurement for overall brand / consumer goals - focused on key performance indicators and insights - that deliver on business objectives and content marketing goals. Support in preparing and delivering content marketing performance dashboards/scorecards and periodic campaign reports and insights.
• Social strategy development, content development and coordinate approvals as needed with licensors; coordinate with customer service and marketing teams to triage and delegate responding to consumers.
• Influencer programs and identification, evaluation, negotiation, and cultivation of influencers for brand campaign goals and targets. Maintain internal influencer management platform, creating content calendars for clients to track influencer posting schedules.
• Strong project management of timelines, deliverables, and invoicing and payments with key partners and agencies.
• Act as a diligent watchdog and owner for industry trends, best practices, and drive strategy and execution to ensure content marketing program is class-leading.

Skills needed to be successful in this role:

• Self-starter, highly motivated, excellent communicator, and able to juggle multiple assignments simultaneously.
• Analytical with a comfort in dealing with numbers and reporting.
• Excellent written and verbal communication skills with ability to present ideas and information clearly.
• Extreme attention to detail and outstanding organization skills.
• Collaborative team player able to integrate with a complementary team.
• Upbeat, personable, positive, can-do demeanor.

Minimum Qualifications:

• Bachelor's Degree or equivalent
• 3+ years' experience creating, writing or building social or digital content for a consumer or retail brand
• General digital literacy; solid working knowledge of Microsoft Office, PowerPoint, and Excel
• Basic understanding of digital content and creative, website development, content management systems, SEM, social media, and mobile apps
• Experience with marketing concepts and consumer behavior
• Authorized to work in the United States on a full-time basis

Preferred Qualifications

• Hands-on knowledge of digital media tools for social content
• Experience in managing brand pages/profiles in Facebook, Instagram, Snapchat, YouTube, Twitter, LinkedIn and/or Pinterest
• Experience in managing social media advertising including post boosting and audience selection

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-DNI

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.