Senior Content Marketing Specialist

Your key responsibilities

● Content strategy and creation - You will lead the content creation process, from strategy through to execution. You have a strong understanding of how to align, tweak and evolve the messaging for different personas, at different stages of the funnel, as well as for different channels. You will be the strategic content partner in Europe, proposing the different content assets needed to meet marketing goals, and will be responsible for delivering them.
Measure and improve content performance - You have a holistic approach to content and understand that your job isn’t done simply when the words are written; you’ll work closely with the designer to ensure that the final deliverable is formatted for optimal readability, and with the digital marketer to optimize it for maximum impact. You’ll measure the impact of your content, analyze its performance and continuously look to improve it to meet (and exceed) campaign goals. You’re committed to delivering content of the highest standards of quality in every way.

● Be the voice of the customer - The journalist in you loves talking to our colleagues in Sales and Customer Success, to our partners, and customers. You’re hungry for knowledge and will proactively read up on the latest technology, business and fintech news to identify opportunities for content angles that we should jump on.

● Writing - You’re the Swiss Army Knife of content writing, and are equally comfortable writing thoughtful long-form content such as ebooks, blog posts, and case studies, or in shorter, high-conversion copy such as ads and landing pages. You’re also able to switch gears and take on more creative assets with ease, such as video scripts and event collateral. You will be one of the guardians of our brand’s tone of voice, and will be a relentless perfectionist when it comes to grammar; you’ll spot every single typo and errant punctuation mark in any content piece. Above all, you’ll ensure that everything you deliver is engaging, compelling, and well worth the time for busy bankers to read.

How about you

 You’re our ideal candidate if…

● You have a bachelor’s degree in Marketing Communication, Journalism, or a related field.
● You speak, write, present, persuade, inspire and motivate in fluent English.
● You have 2-3 years experience in B2B marketing enterprise software solutions (experience in FinTech is a plus) and 5-7 years experience overall as a content writer and marketer.
● You have a data-driven mindset and are fluent in the metrics used to measure the impact of a content piece.
● You have strong project management skills and the ability to act decisively.
● You thrive on working in a fast-paced environment and are more than comfortable working on multiple projects at the same time.
● You are a true team player; someone who’s hands-on, self-motivated, and an excellent communicator who can collaborate with a very international and diverse team to drive progress and hit deadlines together.

Interested in helping traditional banks evolve into modern ones that people love? Then let’s talk—send us an introduction, along with your CV and portfolio of writing samples. Applications without a portfolio will not be considered.