Senior Content Strategy Manager

MaintainX is the world leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT enabled cloud based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 7,500+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonalds, Brenntag, Cintas, Michaels, and Shell.

We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Toast and PagerDuty.

This role is remote in Canada or USA

MaintainX is seeking a strategic and innovative Senior Content Strategy Manager to drive the development and execution of our content strategy. The successful candidate will play a pivotal role in shaping the narrative of our brand, establishing thought leadership, and creating impactful content that resonates with our target audience.

What you’ll do:

• Collaborate with the Director of Integrated Marketing to develop and implement a comprehensive content strategy aligned with the company's business objectives and target audience.
• Lead and scale the content team at MaintainX, including managing freelance writers. 
• Oversee the end-to-end creation, review, and design of high-quality content, including blog posts, whitepapers, case studies, webinars, and more.
• Collaborate with key stakeholders to understand market trends, customer needs, and product positioning to inform content strategy.
• Drive initiatives to position MaintainX as a thought leader in the CMMS/EAM space through compelling and industry-relevant content.
• Create backlink creation campaigns to drive referral traffic and build link authority through SEO.
• Develop a distribution strategy to ensure content reaches the target audience through earned and owned channels.
• Collaborate with internal subject matter experts and product teams to ensure technical accuracy and alignment with brand messaging.
• Optimize content for search engines and integrate SEO strategies.
• Monitor and analyze content performance using analytics tools, providing insights and recommendations for continuous improvement.

About you:

• At least 5+ years of content marketing or editorial experience in B2B SaaS—ideally in-house.
• 2+ years of experience managing, leading, and growing a content team. 
• A seasoned storyteller with excellent written and verbal communication skills. 
• You are an expert in translating technical topics (like manufacturing and engineering topics!) into easy-to-understand concepts; bonus points if you have experience working in the manufacturing or engineering field.
• Experienced orchestrator and planner. You have experience driving monthly, quarterly, and annual strategies to drive content creation
• SEO expert. You have extensive experience with SEO best practices and strategies that drive organic traffic.
• Data-driven. You are comfortable working with data, both in your writing and in measuring the success of content initiatives.
• Insatiable curiosity and research skills. You strive to deeply understand the needs, wants, and desires of the audience that you are creating content for.
• Unparalleled idea generator. You have a strong understanding of content marketing best practices and can come up with witty, out-of-the-box, and even provocative ideas.
• Strong project management and prioritization skills. You know how to get things done, on time, in scope, and on budget.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.