Senior Data Analyst, Marketing

About the role and why it's unique:

• As a Senior Marketing Analyst, you'll be developing and establishing key reporting around the effectiveness and performance of our marketing initiatives
• Analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes
• Create interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders
• Work with cross-functional teams to identify data-driven solutions for marketing optimization and growth

Who you are:

• At least 5 years of experience working in marketing analytics
• Strong experience in one or more of the following areas:
  1. Promotions / retention analytics at a sportsbook, real-money gaming, or fantasy sports company
  2. Creative analytics and optimization
  3. User acquisition / growth analytics at a consumer-facing app-based company
• Prior experience with data visualization tools such as Tableau or Power BI
• Strong skills in SQL and impactful analysis presentation
• Highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment
• Strong analytical and problem-solving skills
• Ability to collaborate with stakeholders across marketing, product, and business teams

Even better if you have:

• Experience in the daily fantasy sports or sports betting industries
• Strong interest in sports
• Familiarity with A/B testing and statistical analysis
• Experience with marketing attribution models and ROI analysis

Our target starting base salary range for this position is between $135,000 and $160,000 plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents