Senior Digital Marketing Executive - LiveScore Bet Bulgaria

Senior Digital Marketing Executive – Bulgaria

Soho, London

Hybrid working 2 days in the office per week Tues – Thurs

The Role 

We have a new opportunity available for a Senior Digital Marketing Executive to join a high performing digital team within LiveScore Group. The Digital team is responsible for all Digital Marketing campaigns across the group, with a primary focus on User Acquisition. Reporting into the Digital Marketing Manager, we are looking for an enthusiastic, analytical, self-motivated person who loves sport to join the team.

The role will be to support the Digital Marketing Manager with all aspects of digital user acquisition marketing, working with in-house teams such as data, design, SEO as well as external marketing agencies who will be running paid activity.

The role will help facilitate the execution of Digital Marketing campaigns, delivering substantial growth with effective user acquisition as the primary goal. The role requires a highly organized and analytical individual, who is keen to get stuck into an end-to-end digital marketing role.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Creating and sharing of reporting on digital campaigns for LiveScore Bet Bulgaria, not limited to user acquisition but including brand campaigns
• Managing and supporting local Agency resource, ensuring they have all the tools necessary to deliver effective marketing campaigns
• Budget tracking - ensuring that signed off budgets are documented and adhered to, providing feedback to senior stakeholders when necessary
• Co-ordinating all finance matters including raising purchasing orders and processing invoices for payment in conjunction with the Accounts teams
• Carrying out Ad Operations tasks across multiple platforms including Google Campaign Manager, Income Access, etc.
• Conduct regular testing of user journeys and QA all new campaign setups
• Work within an internal matrix structure to deliver objectives. This includes, but is not limited to, Country Management, Data, CRM, ASO, SEO, Design and Promotions.
• Assist in creating reports for Senior Management on a weekly and monthly basis on performance including but not limited to, CAC spend, Registrations, P2Ps, Player Quality
• Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules

Skills, Knowledge and Experience  

• Fluent in Bulgarian or previous experience within the Bulgarian market
• Demonstrated depth of experience in an analytical, user acquisition-focused digital marketing role
• Highly competent with all aspects of reporting, utilizing primarily Excel and Tableau
• Rudimentary understanding of Attribution methodologies and implementation
• Experienced with handling paid media budgets
• Experience of working with and building relationships with agencies and internal resources
• Working knowledge of one or more digital marketing channels, including Paid Social, Affiliates, Display and PPC
• Excellent attention to detail
• Natural, methodical problem solver
• Highly effective and clear communicator, both verbally and in writing
• Focused and highly organised
• Creative thinker
• Passionate about Sports

What can we offer?  

• Company Performance bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised gym membership
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Daily snacks, quality coffee, soft drinks and regular socials