Senior Digital Marketing Manager

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations.

The opportunity

We’re looking for a Senior Digital Marketing Manager, and high-impact self-starter, who has hands-on experience in paid search and paid social channels, along with understanding programmatic/display tactics and SEO. The Senior Digital Marketing Manager will be responsible for developing and executing tactics in partnership with an external agency across every funnel stage at a global level. In this highly collaborative role, the manager will partner with key stakeholders including cross-functional marketing teams such as product marketing, content marketing, customer marketing and demand generation teams to develop strategies aligned to business objectives. 

In addition to paid media, you will work closely with the website team to ensure landing pages are built to support any paid digital campaigns. Will also need to work with organic social teams and public relations to coordinate messaging and drive more awareness for Immersive Labs.

What You'll Do

• Monitor and track channel performance to goals, identify areas of opportunity and implement optimization tactics.
• Actively manage and coordinate digital channel budget allocation and strategy in collaboration with an external media agency and internal teams.
• Manage a broad range of campaigns that support the team’s strategic areas of focus, and deliver ongoing performance improvements for impressions of our brand in digital channels, website traffic and lead quality, site engagement, bounce rate, etc.
• Collaborate and partner successfully with content marketers on content development, amplification and SEO optimization.
• Partner with an integrated marketing team on development and execution of paid media strategies aligned to specific business goals and objectives.
• Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance.
• Develop monthly and quarterly reporting cadence to senior leadership to provide programs visibility and business contribution.
• Manage relationship with an external agency to drive a change in our digital marketing foundation.

Who You Are

• You have at least 8 years of hands-on experience working directly on at least the paid search and paid social channels for B2B companies. Experience with, display, demand generation and SEO for B2B is a plus.
• You know all of the major digital platforms, their capabilities and optimization tactics.
• You've directly set up and managed campaigns utilizing at least two of these platforms: LinkedIn, Facebook, DV360, Google Ads.
• You've experienced deploying tactics for awareness, demand gen and ABM programs at scale.
• You have a strong understanding of marketing funnel and sales funnel metrics having worked in a sales oriented organization.
• You have the ability to simultaneously manage multiple priorities, campaigns, and stakeholders to support business goals.
• You're a team player and a strong collaborator, who is ready to jump in and help with an ability to communicate across all levels and teams.
• You see opportunities and are not afraid to initiate change.
• You are quantitative and analytical with a passion for using data to answer questions and enable decision-making.
• You have a learning mindset with willingness to embrace change, work through challenges, seek new opportunities to grow personally and professionally.

Immersive Labs’ growth has been fueled by our values that underpin everything we do, here's how they relate to this role:

• Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.
• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.
• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.
• One Team - We are a talented global team working together to achieve our vision.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Prosper in our success with share options, and rewards for doing great work and living our values
• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support
• Save for the future with a 401K match of up to 5% – effective immediately
• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and a half day on your birthday!
• Flexible and remote working, so you can work when and where you work best
• Career and learning development through the platform and our Learn Anything fund
• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station
• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)

Find out more at https://careers.immersivelabs.com 

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.