Senior Digital Marketing Manager

Job Overview Our client, Texas Label Printers, is seeking a Senior Digital Marketing Manager to lead the digital marketing strategy and execution. This individual will eventually take over management of the high-budget PPC ad campaigns from a third-party agency and help drive growth across SEO, email, content, and product marketing. Hybrid Position This is a hybrid position requiring a mix of in-office days and work from home days. The office is located in northwest Houston near the intersection of 290 and Highway 6/FM 1960. Key Responsibilities The following list is intended to be a high level overview of key responsibilities. This is not an all inclusive task list. • Manage and optimize large-budget advertising campaigns on Google Ads and Microsoft Ads • Plan, create, and manage HTML-based email campaigns • Oversee SEO strategy and execution using SEMrush and other tools • Edit and manage SEO content using WordPress/WooCommerce and the Yoast SEO plugin • Some web content design, in collaboration with the Software Engineer • Monitor and enhance overall online presence across channels • Maintain and optimize Google Search Console, Google Merchant Center, Google My Business, Microsoft Ads and other similar platforms • Manage and optimize product data feeds using GoDataFeed • Leverage customer reviews and reputation management using ShopperApproved • Use Metorik for reporting and performance insights (familiarity is a plus) • Work within Google Workspace tools for daily collaboration and planning • Use HubSpot for CRM or marketing automation functions (experience is a plus) • Create and manage products in WooCommerce, ensuring optimized listings and categories • Support digital photography needs for product or marketing use, as needed • Monitor competitor pricing with tools like Price2Spy and identify market opportunities • Add and manage product listings on marketplaces like Amazon to help drive site traffic and brand exposure • Regularly review our market positioning, pricing optics, and where new content or marketing touchpoints are needed • Work closely with both the Software Engineer and the COO on strategic and implementation-level projects Qualifications • Bachelor's degree in Marketing, Communications, a related field, or equivalent work experience • 5+ years in digital marketing • Proven experience managing high-budget PPC campaigns • Strong technical SEO knowledge and experience editing in WordPress/WooCommerce • Proactive, creative, detail-oriented, and data-driven • Comfortable working in a fast-paced, self-motivated environment • Experience with other ad platforms (Amazon, Facebook, TikTok) is a strong plus • Use of Adobe Illustrator, Canva, or similar software for ad or web content design (preferred, not required) • Exceptional communication skills with the ability to work collaboratively in a team environment • A results-driven mindset with the ability to adapt strategies based on performance data. Physical Requirements • Must be able to work extended periods of time, up to 8 hours per day, sitting at a computer • Must be able to lift up to 10 lbs., periodically • Must be able to comfortably and independently stand, walk, reach, bend, stoop, and lift items We are an equal opportunity employer and value diversity at all levels of the organization. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, marital status, veteran status, or any other legally protected status. We are committed to providing an inclusive and welcoming environment for all employees, applicants, clients, and partners. Job Type: Full-time Pay: $90,000.00 - $120,000.00 per year Benefits: • Dental insurance • Health insurance • Health savings account • Paid time off • Vision insurance Schedule: • 8 hour shift • Monday to Friday Education: • Bachelor's (Preferred) Experience: • Digital marketing: 5 years (Required) • SEO: 3 years (Required) • PPC Campaign Management: 3 years (Required) Ability to Commute: • Houston, TX 77095 (Required) Work Location: Hybrid remote in Houston, TX 77095