Senior Digital Marketing Specialist

Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio. We are seeking a growth-centric, excellence-focusedSenior Digital Marketing Specialistto join our team.Ideal candidates will be able to work a hybrid schedule onsite at our Texas Headquarters (Arlington, TX 76006), New York City office (New York, NY 10019), or Arizona office (Scottsdale, AZ 85255).Typical schedule is Monday and Friday remote; Tuesday, Wednesday and Thursday onsite. Schedule is subject to change based on business needs. Job Purpose The Senior Digital Marketing Specialist is responsible for developing, implementing, and executing Great American Media digital marketing campaigns with a strong emphasis on digital marketing campaign execution and website optimization. This role executes and monitors digital marketing campaigns from concept through delivery by leveraging analytics, copywriting skills, website and the email to create engaging campaigns that drive conversions through effective customer communication across various digital channels. The Senior Digital Marketing Specialist assists the Senior Director of Digital Marketing with web funnel optimization for Great American Pure Flix ensuring a seamless customer journey from initial contact to conversion. The ideal candidate is well-versed in digital marketing campaign execution, website design, HTML/CSS coding and email automation systems with outstanding written communication skills. Duties and Responsibilities • Collaborate, develop and execute comprehensive digital marketing strategies that align with overall brand objectives, driving traffic, engagement, and conversions. • Collaborate with external vendor and internal teams to personalize email communications based on customer behavior and lifecycle stages. • Monitor and track digital marketing campaign performance metrics, analyzing data to identify trends, and provide regular reports and actionable insights to stakeholders. • Collaborate with cross-functional teams, including creative, to align digital marketing efforts that supports marketing and broader company initiatives. • Exhibit a passion for the digital marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team. • Analyze the Pure Flix website’s funnel stages to identify bottlenecks and areas of improvement. • Optimize landing pages to improve their effectiveness in attracting leads and maximizing conversions. • Work closely with web analytics, tech, and other marketing teams to build data-driven insights and drive A/B testing initiatives. • Assist with company blogs. • Other duties and responsibilities as assigned. Qualifications • Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.). • High school diploma or equivalent required. • Bachelor’s degree in television, marketing, business, or related field preferred. • CMS platform experience, Hubspot preferred. • Working knowledge of utilizing tools like Google Analytics to monitor campaign performance, identify trends and make data-driven decisions. • Understanding of SEO, SEM, content marketing, and email marketing. • Experience with web standards such as HTML, CSS and JavaScript. • Ability to develop innovative campaigns and create visually appealing content utilizing tools such as Photoshop, Figma and Adobe XD. • Highly organized with strong project management skills. • Strong written and interpersonal communication skills. • Ability to analyze data and trends for continual improvement in digital campaigns. • Self-starter, passionate, committed with a high level of energy. • Comfortable meeting deadlines and working in a fast-paced environment. • 3+ years’ experience managing large-scale email marketing campaigns preferred. Compensation, Benefits and Application Process Competitive base salary commensurate with experience. We offer a comprehensive benefits package including: · 401(k) retirement plan with employer match · Employer paid medical, dental and vision insurance · Employer paid STD and LTD · Employer paid life insurance and AD&D plus voluntary supplemental options · Pet Insurance · Comprehensive paid time off – vacation, sick leave and holidays Job Type: Full-time Pay: $60,000.00 - $80,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Life insurance • Paid time off • Vision insurance Application Question(s): • Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? Education: • Bachelor's (Preferred) Experience: • Website Design: 1 year (Preferred) • Digital marketing campaigns: 2 years (Preferred) • HTML/CSS: 2 years (Preferred) • Google Analytics: 1 year (Preferred) Work Location: Hybrid remote in Arlington, TX 76006