Senior Director of LCM & Retention Marketing

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

About the Role:

The Senior Director of LCM & Retention Marketing is a strategic leader responsible for driving growth and ensuring customer loyalty by integrating retention strategies with lifecycle marketing efforts. This role combines a deep understanding of customer behavior with innovative lifecycle marketing strategies to enhance customer engagement, improve retention rates, increase customer winbacks, and maximize customer lifetime value (CLV). 

This role reports to the CMO and is a member of the Senior Leadership Team.

This role will play a key part in shaping the company’s future by delivering compelling strategies and strengthening customer relationships. This leadership role requires a strategic thinker with deep expertise in both customer retention strategies and end to end lifecycle marketing initiatives.

Responsibilities:

• Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals. Foster a culture of collaboration, innovation, and customer-centricity within the team and across departments.
• Provide clear direction and relevant communication to senior leaders and stakeholders regarding performance and communicate actionable insights on opportunities and next steps
• Develop and lead comprehensive marketing strategies that reduce churn, improve winbacks, increase retention and enhance customer satisfaction. Set and track KPIs related to customer churn, retention rates, and customer lifetime value (CLV).
• Design and execute marketing strategies that drive brand awareness, acquisition, and customer retention across various owned channels (email, sms, push etc.). Define innovative strategies using new channels and technologies to pivot growth success.
• Leverage data and customer insights to personalize marketing efforts and increase customer lifetime value (CLV).
• Work closely with product teams to ensure marketing initiatives align with product offerings, innovation, and customer feedback.

Skills and Qualifications:

• Seasoned senior leader with 12-15 years of experience in marketing, customer retention, or related roles, with at least 5 years in a leadership capacity.
• Strong leadership and team management skills, with the ability to foster collaboration and innovation.
• Demonstrated experience in using CRM systems, ESPs, marketing automation tools, and customer data platforms (CDPs).  Braze experience is preferred. 
• Strong experience in a subscription business model, with a background in DTC e-commerce brands. 
• Expertise in customer lifecycle management, marketing strategies, and retention best practices.
• Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Proficient in Excel and data visualization tools (Mode, Amplitude, BI Tools, etc.). 
• Strong project management skills, highly organized and demonstrated ability to execute projects on time or early.
• Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.
• Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).

Details of Position & Benefits:

• Salary range: $170k-190k
• Full-time exempt position
• 100 % Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan

Please click here to view our Misfits Market Job Applicant Privacy Policy.