Senior Director, Product Marketing

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What You'll Be Doing

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and market penetration of Arcadia’s platform and workflow solutions.
• Collaborate with the product management team to deeply understand our products, target customers, and competitive landscape to develop compelling value propositions and positioning strategies.
• Conduct market research and analysis to identify market trends, customer needs, and competitive insights, translating them into actionable marketing strategies.
• Create and manage go-to-market plans for new product launches, ensuring effective communication, training, and sales enablement to drive successful product adoption.
• Collaborate with the sales team to develop effective sales tools, including product collateral, presentations, case studies, and demos that highlight our unique value proposition.
• Build, manage, and evolve our analyst relations and customer marketing teams
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation and differentiation in our product marketing strategies.
• Oversee marketing programs including the client reference program, customer marketing program, partner marketing program, and industry analyst relations program.
• Lead the product marketing team to success.

What You'll Bring

• Bachelor’s Degree, preferably in a business or marketing or a related field
• 15+ years of experience in marketing, including 7+ years in product marketing roles
• 4+ years healthcare or healthcare tech marketing experience
• Demonstrated track record of developing product marketing strategy, managing competitive intelligence initiatives, implementing and managing successful content asset development, planning and orchestrating product launches, and facilitating sales enablement training
• Experience leading a product marketing team, including recruiting, hiring, mentorship and professional development
• Experience preferred working with a software/SaaS or other technology product that has sold in a B2B marketplace
• Strong collaboration, leadership, and communication skills needed to work on a close-knit team, and the ability to work with cross-functional teams
• Strong desire to get past opinions and anecdotes to make fact-based decisions that improve product success in the market

Would Love For You To Have

• Experience in your career as an early marketing or product marketing hire

What You'll Get

• Experience building and leading a growth marketing strategy from the ground up
• Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
• A flexible, remote friendly company with personality and heart
• Employee driven programs and initiatives for personal and professional development
• Be a member of the Arcadian and Barkadian Community