Senior Graphic Designer

SUMMARY #1 Priority: Create bold, consistent, high-quality visual design that brings the GORUCK brand to life across every touchpoint. From product packaging to apparel graphics to digital campaigns, you’ll ensure our look is tight, on-brand, and ready to perform. This is a hands-on creative role with a wide scope: customer experience, events, apparel, website, and marketing campaigns. You’ll be the go-to design lead inside Marketing, collaborating across teams and serving as a resource for our Graphic Designer. If you care about brand consistency, design with purpose, and want to see your work show up everywhere from boxes to ads to patches — this is the role for you. WHAT YOU’LL DO • Design and deliver visual assets across channels, including but not limited to: • Customer Experience: box graphic design, product inserts, stickers • Event patches, signage, and advertisement assets • Graphic t-shirts and related designs • Website landing pages, product pages, GIFs, and animations • Creative for paid ads, email layout and graphics, social, and organic media • Ensure consistency of brand identity across all visual output. • Support marketing campaigns with creative assets from concept to final execution. • Organize and maintain creative assets for efficient reuse and future reference. • Partner with Marketing, E-commerce, and Brand teams to ensure designs connect storytelling, customer experience, and business goals. • Collaborate with external partners and vendors to deliver high-quality creative. • Serve as a creative resource and mentor for the Graphic Designer, providing feedback and guidance (not a direct manager but a team lead). WHAT YOU BRING • 5+ years of graphic design experience, preferably in ecommerce, apparel, or lifestyle brands. • Strong portfolio showing a mix of digital and physical design (apparel, packaging, digital ads, website assets). • Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and ability to deliver production-ready files. • Motion/animation skills (GIFs, simple video) a plus. • Strong eye for brand consistency, typography, layout, and storytelling. • Experience balancing multiple projects with tight deadlines. • Strong communicator who can collaborate across teams and with vendors. • A doer’s mindset — from concept sketches to final art, you own the process and push for quality. WHY GORUCK • GORUCK-sponsored medical/dental/vision/life and disability insurance plans • 401(k) retirement savings plan • Unlimited vacation policy (work hard, take time when you need it) • Six company holidays • Unlimited, free entry to GORUCK events • Always Look Cool with deep discounts on GORUCK gear • Zero corporate fluff — opportunity to shape the future of a premium brand with a purpose snPdCD572v