Senior Graphic Designer (Beauty)

Contract type Freelance Location New York, NY Specialty Beauty Salary $120,000/year-$140,000/year Remote No Reference 488825 Contact name Bridget Mascolo Job description We are seeking a visionary Sr Designer to lead creative initiatives across digital, influencer, and experiential channels for a mass-market beauty, fashion, or wellness brand. This is an exciting opportunity for a Sr. Manager or Director-level creative with deep experience in advertising, social media, and influencer marketing to shape compelling visual narratives that resonate with Gen Z and trend-driven consumers.Key Responsibilities • Creative Leadership:Direct the ideation and execution of multi-channel campaigns, including influencer brochures, mailers, event experiences, and graphics for social media. • Brand Stewardship:Maintain and evolve the brand’s visual identity across all touchpoints—digital, print, packaging, retail displays, PR kits, collaborations, and swag. • Influencer & Social Innovation:Partner with the Influencer team to craft standout experiential concepts and assets that drive engagement and brand relevance. • Photo & Video Oversight:Guide art direction for shoots (model and still life), oversee retouching, and ensure content aligns with campaign storytelling. • Team Management:Supervise one direct report and oversee freelance designers to deliver high-quality creative on tight timelines. • Collaboration:Work closely with cross-functional teams—including Creative, Marketing, and Influencer—to ensure cohesive execution of brand campaigns. Qualifications • 4–8 years of experience in brand, digital design, or advertising (beauty/fashion/wellness background preferred) • A portfolio that demonstrates trend-forward design sensibility, creative storytelling, and technical mastery • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); motion design skills are a plus • Keen understanding of web design best practices and social-first content creation • Proven ability to lead teams and manage multiple fast-paced projects simultaneously • A passion for Gen Z culture, emerging trends, and translating insights into magnetic visuals • Strong communicator who thrives in collaborative environments • Comfortable working in-office at least 3 days per week