Senior Growth Marketing Manager (Poatek - Brazil Applicants)

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS International company, with offices across the globe, we continue to partner with the world’s leading brands, such as the HBO, PepsiCo, Domino’s and more, to design, build, and transform their digital products and strategies. We’re looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients. 

Location & Flexibility  

This is a hybrid role that allows you to work from either our São Paulo or Porto Alegre office. 

• In São Paulo, you can work for two days per week or eight days per month
• In Porto Alegre, you have the option to work for three days per week or 12 days per month. 

This setup promotes in-person innovation, collaboration, and connection with both local and visiting team members from other offices. Our flexible approach ensures that you can work from different locations while still enjoying the benefits of office culture.

The Opportunity

As a Senior Growth Marketing Manager you’ll lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll interact with some of the most brilliant minds in mobile app technology to manage ongoing integrated digital marketing campaigns. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns! You will partner with clients across North America and English proficiency is required for this role. 

Responsibilities

• You’ll lead complex business/technical integrations across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
• You’ll train clients to use their mobile growth stack and advise on best practices
• Manage client media budgets and apply them across social channels like Google and other digital advertising networks
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI 
• You’ll provide feedback to internal teams on creative asset and content development
• Resolve a wide range of customer inquiries from basic education to technical operations 
• Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics
• Collaborate with mobile technology vendors to develop customized marketing solutions for clients
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization and relevance
• Travel to client offices as needed

Qualifications

• A few years of professional experience in a client-facing marketing strategy role or account management role
• Experience successfully developing and leading multi-phase projects with diverse stakeholders
• You’ve led diverse teams and have coached and mentored team members
• Excellent written and verbal communication skills
• Advanced knowledge of various digital marketing tools and effective reporting: analytics, attribution, ad serving, DMPs, push, email marketing, social media
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention or improve customer long-term value
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present complex ideas to clients and team members in a compelling and energetic way
• You’re empathetic to client needs and can help find solutions if problems arise

Why Poatek / WillowTree?

In addition to being part of an international and innovative consultancy company, you will have:

• Flexible hours and autonomy
• Work with cutting edge technologies
• Partner with global and relevant brands in the market
• Collaborative team and learning ecosystem
• Career development plan & growth
• International travel opportunities (optional)

Some of our benefits:

• Health and dental plan
• Life insurance
• Monthly voucher for meals, culture, education, health and mobility
• Child care assistance and more!

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

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