Senior Integrated Marketing Manager

Why Mozilla?

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox the privacy-minded web browser. Now with more than 225 million people around the world using our products each month we’re shaping the next 25 years of technology and helping to reclaim an internet built for people not companies. Our work focuses on diverse areas including AI social media security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world Mozillians design build and distribute open-source software that enables people to enjoy the internet on their terms.

The Opportunity

This is a fantastic chance to be a part of a top-tier organization committed to creating a positive influence on the internet! As a Senior Integrated Marketing Manager for Europe you will have a key role in developing and executing marketing programs that boost growth for Mozilla’s consumer products. You will be a valuable member of a driven team that emphasizes teamwork and pursues excellence in all our endeavors.Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Integrated Marketing Manager for the development and execution of marketing programs that drive growth of Mozilla products across Germany.The ideal candidate has proven experience in developing successful awareness growth and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial proactive problem solvers.The candidate will own the regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses. They will partner closely with Product Marketing Activations Creative Comms and Brand to deliver breakthrough campaigns and programs via owned and paid channels. They will analyze program results and develop actionable recommendations post-launch in partnership with Marketing Analytics and channel leaders.

What you'll do:

Partner with the Director Global Integrated Marketing to develop campaigns programs and experiments that drive growth - awareness consideration and usage of Mozilla consumer product offerings in Germany

• Develop strong thought leadership and understanding of the Regional landscape including consumer needs competitive specs and emerging macro + cultural trends

• Collaborate with Activations Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs

• Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team

• Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies

• Collaborate with the Director of Global Integrated Marketing to set program goals and measure success

• Track campaign performance document regional insights and takeaways and make recommendations for ongoing improvement and optimization

• Strong program manager; accountable for the end-to-end execution of all assigned projects

What you'll bring:

• Strong preference for native or near-native proficiency in German with the ability to create and adapt marketing content for German-speaking audiences

• 8+ years of deep consumer marketing brand marketing and/or strategy experience

• Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies

• Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition consideration product usage and advocacy

• Strong grasp of quantitative test designs

• Strives to balance both creative excellence with high quantitative performance

• Understands user journey mapping

• Outstanding organization and project management skills

• Excellent collaboration skills; proven track record leading through influence

• A self-starter with a bias for action

• Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures

• Tech industry experience preferred

What you’ll get:

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team

• Rich medical dental and vision coverage

• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)

• Quarterly all-company wellness days where everyone takes a pause together

• Country specific holidays plus a day off for your birthday

• One-time home office stipend

• Annual professional development budget

• Quarterly well-being stipend

• Considerable paid parental leave

• Employee referral bonus program

• Other benefits (life/AD&D disability EAP etc. - varies by country)

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity equity inclusion and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone including members of all equity-seeking communities such as (but certainly not limited to) women racialized and Indigenous persons persons with disabilities persons of all sexual orientations gender identities and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment as appropriate. Please contact us at [email protected] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture) religion (including religious grooming and dress practices) gender gender identity gender expression color national origin pregnancy ancestry domestic partner status disability sexual orientation age genetic predisposition medical condition marital status citizenship status military or veteran status or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior conduct or purpose.

Group: C

#LI-REMOTE

Req ID: R2909

Hiring Ranges:

Remote Germany

€68.000—€99.000 EUR