Senior Manager Commercial Marketing

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. As the Senior Commercial Manager at HelloFresh, you'll lead efforts to optimize customer retention and lifetime value. You'll meticulously track and analyze key drivers, translating complex data into actionable insights for our growth and product marketing teams. This pivotal role directly informs P&L decisions through commercial modeling and ad-hoc analysis, enhancing customer success and driving sustainable growth. You'll report directly to the Marketing Director of HelloFresh and work cross-functionally across marketing and product teams. You will... • Retention & Customer Lifetime Value (CLV) Optimization: Proactively track and analyze key drivers of brand retention and CLV. Identify opportunities for improvement within our growth strategy - at the channel and ad level - and partner with our growth and product marketing teams for implementation. • Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics, connecting the dots between marketing metrics (campaign, messages, audience) and product metrics (NPS, culinary preferences). Translate into actionable steps for campaign managers or product marketers. • Ad-Hoc Commercial Analysis:Provide critical analytical support for various ad-hoc commercial initiatives, including commercial modelling and informing P&L decisions. • Data-Driven Insights & Communication:Translate complex data into clear, concise, and actionable insights for stakeholders. Prepare and present compelling slides for formal presentations, while also possessing the agility to conduct quick, ad-hoc analyses and communicate findings efficiently (e.g., via Slack). You have... • Experience:5+ years of experience in a highly analytical role, preferably within consulting, marketing analytics or commercial finance. • Data Analysis Skills:Proven ability to independently extract, clean, analyze, and interpret data, with exceptional proficiency in Excel and a strong capability to read and understand business intelligence (BI) dashboards. SQL proficiency is a plus. • Analytical Rigor:You possess exceptional analytical and problem-solving skills, with a clear track record of tackling complex business questions and delivering impactful solutions. • Business Acumen: You have a strong understanding of marketing principles, the customer lifecycle, and key commercial metrics, particularly within an e-commerce or subscription-based business. • Agile & Collaborative Communicator:You thrive in fast-paced environments. You can understand data problems from a short prompt and structure the analysis. You're an excellent verbal and written communicator, adept at translating complex analytical findings for diverse audiences, and a natural collaborator who partners effectively with cross-functional teams. You’ll get… • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role • Generous PTO, including sabbatical, and parental leave of up to 16 weeks • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment • Tuition reimbursement for continuing education (upon 2 years of service) • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+ • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $150,000—$170,000 USDAbout HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: • Europe:[email protected] • APAC:[email protected] • United States:[email protected] • Canada:[email protected]