Senior Manager, Consumer Insights

Ameriprise Financial is hiring for an exciting role as a Senior Manager, Consumer Insights. This individual will play a key role in the Consumer Insights department of Ameriprise Financial in helping promote and utilize existing primary and secondary research to address business issues and inform strategies and tactics.
You will make an impact by being a key contributor to the Strategic Insight team and will lead the creation of primary insight plans to directly support all business units at Ameriprise. You will proactively be the "voice of the consumer" throughout the organization by collaborating and consulting with business partners in supporting their insight needs and requests. Come apply today!

Key Responsibilities

• Proactively be the "voice of the consumer" throughout the organization.

• Collaborate with key stakeholders on assessing business issues to develop, manage and execute customized insight plans for each business unit.

• Consult, advise and influence teams on insights, methodologies, usage, and interpretation.

• Scope a project up front with the teams to ensure the appropriate research is identified and prioritized for the objectives, along with the consumer target for the project.

• Gather and synthesize data, while drawing and leveraging insights from new, secondary, and historical sources. 

• Tell a story representing the insights to help business partners drive business decisions.

• Negotiate with vendors to drive optimized cost/value of the project.

 
Required Qualifications

• Bachelors degree in Market Research, Information Sciences, Applied Science, or related field. 

• 7-10 years of relevant experience required.

• Minimum of 7 years in marketing research in a variety of industries. Well-rounded strategic and tactical research experience.

• Technical expertise in market and survey research, questionnaire design, and statistics.

• Range of qualitative and quantitative research experiences, including creative development, advertising testing & tracking, brand equity, etc.

• Experience in managing multiple research studies/programs at a time including managing and leveraging outside research vendors to execute research.

• Strong business and marketing sense. Strong written/oral communication and relationship building skills.

Preferred Qualifications

• Passion for market research and information. 

• Demonstrated ability to prioritize, work independently and manage multiple tasks.

• Ability to establish collaborative working relationships within the department and across the organization.

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Full time

Exempt

Marketing/Product Management

MARKT Marketing