Senior Manager, CRM

This role is fully remote, we set a location because some job boards require it.

• Develop the strategy and lead the execution of programs that build relationships with Kasa's Guests, raising brand awareness, loyalty, and recurring direct booking behavior.
• Design/manage campaign strategy and targeting for email / push / SMS / in-product messaging for recurring, triggered and dynamic content-driven campaigns.
• Lead end-to-end campaign development and creative brief processes.
• Drive continuous improvement of business and channel-specific KPIs, maintaining a clear optimization plan and documenting best practices
• Analyze program results, develop benchmarks, and create and share regular performance reports
• Collaborate with Brand team to generate unified messaging voice for guests, and neighbors
• Collaborate with analytics team to build reporting dashboards, plan and analyze optimization tests and identify new user insights to leverage in lifecycle marketing programs
• Partner with Product and Engineering to identify and build features that will support CRM marketing
• Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan.

• 4-6 years of CRM Marketing experience, including email, push, SMS, and in-app messaging
• Bachelor’s degree required
• Experience with ESPs or Marketing Engagement Platforms (i.e. Braze, Salesforce Marketing Cloud, Marketo, Iterable, ExactTarget, Adobe Campaign)
• Experience in setting up events and data flows using a DCP platform (i.e. Segment, MixPanel, Simon)
• Experience with end-to-end CRM campaign planning and management
• Experience developing creative briefs and managing creative reviews
• Experience with A/B testing
• Strong attention to detail
• Self-starter with a “roll-up your sleeves and dive-in” attitude
• Comfortable working in Looker and Google Analytics
• Ability to understand how CRM impacts overall business goals and KPIs
• Exceptional communication, presentation, organization, teamwork and follow-up skills
• Ability to manage multiple projects while still ensuring all timelines and key milestone are met
• Experience working cross functionally with Brand, Creative, Data Science, Analytics, and Product teams

• Experience with Braze
• Understanding of APIs and JSON files and/or Liquid templating language
• SQL skills

• Impacted Kasa's conversion and share of repeat guests significantly through user engagement programs
• Implemented successful marketing automation programs improving key Kasa metrics
• Improved Kasa's visibility and brand awareness for prospective guests

• 🌏 Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere!
• ✈ Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a 50% discount on any night for friends and family
• 📈 Generous Stock Option Plan: We believe the success of our business should be shared with our team. As you grow with us, we increase the opportunities for you to become part-owners of our company.
• 🙌 Flexible PTO: Full-time exempt Kasa employees are encouraged to take time off as they need and see fit, ensuring that it's not disruptive to their work.
• 📱 Cell phone reimbursement: We reimburse a portion of your monthly cell phone bill to say thanks for using your personal phone during the workday.
• 📈 401(k) plan: As you invest in yourself and your future, Kasa invests in you too: we match 50% of the first 4% of deferred salary.
• 💰 Competitive Salary: We offer base salaries at or above market rates plus additional earning opportunities based on the position
• 🩺 Health Coverage: We've invested in comprehensive health insurance options to help when you need it most