Senior Manager, Digital Strategy - Media

At Genmab, we're committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

The Role

Senior Manager, Digital Strategy at Genmab emphasizes leading the digital strategy for EPKINLY, the company's first hematology product launch in the U.S. This crucial position involves direct reporting to the Associate Director of Digital Strategy and requires close collaboration within the US Marketing & Sales Team, across various teams at Genmab, and with alliance partners. The role presents a significant opportunity to influence the digital direction of a leading biotech company in a pivotal project.

In this role, you'll be instrumental in crafting and driving the brand's significant indication launch and its comprehensive yearly omni-channel strategy. Your success will hinge on your expertise in digital and media strategy, your competence in channel execution, and your deep understanding of marketing and data operations. Crucial to this role is your familiarity with the pharma/biotech sector, particularly in oncology, and your ability to thrive in a dynamic, evolving organizational landscape.

Location: This role will be based out of our Princeton, NJ Office.

Responsibilities

• Act as the key media and digital strategy authority, working collaboratively with the US Marketing & Sales Team, cross-functional teams at Genmab, and our US alliance partners.
• Integrate media strategies fluidly into our comprehensive omni-channel and product brand plans.
• Develop and implement media and tactical plans, ensuring alignment with Genmab's overall brand vision and strategy.
• Supervise and prioritize media data management, including contract negotiations, data capture, and developing measurement strategies from the beginning.
• Regularly incorporate insights from various departments like Operations, Privacy, Data Science, Regulatory, and IT.
• Innovate and lead outstanding approaches in collaborations with third-party partners, striving to improve customer experience.
• Stay updated with the latest industry trends and media opportunities, applying standard methodologies throughout Genmab.
• Establish and maintain Key Performance Indicators, reporting directly to the US Marketing & Sales Team.
• Handle project timelines, budgets, and crucial outcomes, ensuring readiness for new indication launches and adherence to annual brand planning.

Requirements

• Bachelor's degree is required; advanced degree is a plus.
• At least 8 years of shown professional experience in Pharma/Biotech.
• Experience in oncology/hematology marketing or related therapeutic areas is advantageous.
• Strong expertise in digital, media, and omni-channel strategy and execution.
• Comprehensive understanding of cross-functional collaborations required for sophisticated omni-channel initiatives.
• Demonstrable knowledge in media, marketing, data operations, and data privacy.
• Skilled in groundbreaking marketing technologies supporting digital experiences, automation, and data analytics.
• Proven track record to work effectively in cross-functional teams and handle multiple projects concurrently.
• Dynamic and adaptable approach to handling sophisticated challenges in a constantly evolving business environment.
• Previous experience in startup environments or emerging pharma sectors is desirable.

For US based candidates, the proposed salary band for this position is as follows:

$120,000.00---$200,000.00

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.

About You

• You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment
• You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with diverse backgrounds
• You are determined to do and be your best and take pride in enabling the best work of others on the team
• You are not afraid to grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so

Locations

Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you're in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.

About Genmab

Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab's vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.

Our commitment to diversity, equity, and inclusion

We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information. Learn more about our commitments on our website.

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website https://www.genmab.com/privacy.

Please note that if you are applying for a position in the Netherlands, Genmab's policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.