Senior Manager, Lifecycle Marketing

Podium is poised for momentous customer growth. We are looking to hire a leader of Lifecycle Marketing to drive the acquisition of new customers and expansion/upsell of new products to our customer base.  This role reports to the VP of Growth.  

You Will: 

• Own the strategy and execution of Email and SMS communications to meet our new customer acquisition and expansion goals.  
• Manage the customer activation and communication strategy which includes buildout out / up-leveling our nurture email / SMS series and building out triggers based on customer actions or behaviors 
• Leverage market research and consumer insights to inform planning, audience segmentation, and execution
• Interpret analytics results, assess campaign effectiveness, and adapt campaigns to achieve goals
• Identify opportunities to personalize the customer journey, including optimal time/channel recommendations that lead to stronger engagement
• Develop an experiment roadmap to uncover new areas of opportunity to drive growth within Email & SMS.
• Build and manage reports and dashboards to socialize key insights and takeaways across the business
• Partner with cross-functional teams (product marketing, in particular) to understand product expansion plans and work those into communication strategies.

You Have:

• A problem solving and analytical mindset
• Hands-on executional experience with ESPs and BI reporting tools
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross-functional partners in order to gain buy-in and support for your vision and roadmap
• A passion for data to inform, test, and prioritize campaigns and focus

To be successful in this role, the ideal candidate will have:

• 2+ years of experience managing and building small, high-performing teams
• 7+ years of experience of marketing experience some of which should include email and lifecycle marketing
• Proficiency in Excel, DOMO, Salesforce, and web optimization tools.  SQL experience is a big plus.  
• Proven track record of driving company growth at scale through search engine optimization
• Proficient data analytics and strategy background
• Must be able to give and receive feedback in a humble, constructive way
• Must work well in a fast-paced environment that requires flexibility, ownership, and focus

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.