Senior Manager, Marketing Technology

About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 44 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 227 million freight posts in 2021, and a database of $126 billion of annual global shipment market transaction data. DAT is headquartered in Denver, CO. We have a second campus in the Portland, OR area, where we got our start four decades ago, and we have additional offices in Springfield, MO and Bangalore, India. For additional information, see www.DAT.com/company.

The Opportunity

DAT is looking for an ambitious Senior Manager of Marketing Technology to join our outstanding Marketing team in Denver, Colorado.

You’ll lead the team that oversees planning, development, and execution of Salesforce Marketing Cloud and Pardot emails, automations, journeys, and audiences. You’ll help optimize marketing automation efforts and quantify the value of those strategies within the overall organization. 

Candidate Profile

• Experienced Marketer with significant experience leveraging the latest marketing technology tools; including Datorama, GA360, Salesforce Marketing Cloud, Pardot, etc.
• Strong leadership skills and the ability to effectively collaborate across the organization.
• Outstanding written, verbal, interpersonal, and presentation skills.

What You’ll Do

• Lead the Marketing Automation team as the Marketing Cloud administrator and architect.
• Be the champion for marketing technology capabilities within the organization.
• Bring best practices to Marketing Automation: database hygiene, building attribution models, fatigue rules, and preference management.
• Facilitate integrations between marketing technology, Sales Cloud, the data warehouse, analytics tools, and our SaaS application.
• Manage the Marketing Automation road map and projects.
• Recommend and implement adjustments to existing marketing technology capabilities and functions.
• Execute end-to-end, ongoing email marketing broadcasts and campaigns.
• Manage multiple email campaigns based on audience segmentation, and a wealth of in-house proprietary data.
• Report on message performance, including standard metrics and analysis of creative testing for stakeholders.
• Work with Demand Generation Managers, implementing, optimizing, and reporting on new lead nurturing campaign ideas, 
• Work with the Marketing, identifying test ideas, analyzing test results, and recommending next steps and future tests.

Skills and Experience You’ll Bring

• 10 years working with marketing technology, and strong working knowledge of the mechanics of marketing campaigns and data analytics.
• Salesforce Marketing Cloud and Pardot certification is highly desired.
• Experience building and analyzing reports (opens, clicks, conversions, etc.) and applying findings to make data-driven decisions.
• Experience leading a cross-functional team is essential.
• Excellent written and verbal communication skills, including the ability to convey complex ideas clearly, and to communicate with both technical and non-technical audiences.
• Experience leading requirements gathering efforts, and ability to translate technical and functional requirements to internal teams.
• Familiarity with SQL, HTML, CSS, and AMPScript is a plus.
• Bachelor’s or advanced degree preferred.

For Colorado-based candidates, in compliance with Colorado's Equal Pay for Equal Work Act, the minimum salary for this role is $130,000 + benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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