Senior Manager, Media Planning and Buying at Caesars Sportsbook & Casino - Las Vegas, NV | Job Transparency - Job Transparency | Find Your Dream Job with Full Salary Transparency

Job Description
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting and iGaming platform across America. We share a passion for sports and iGaming and are industry leaders providing best-in-class service for all our customers.
BEHOLD! Caesars Sportsbook, America's leading sports book provider, has an immediate opening for a Senior Manager, Media Planning & Buying. The Sr. Manager will lead the strategic media planning for all brands (Caesars Sportsbook, on-line Casino, World Series of Poker and Caesars Racebook) with specific focus on traditional awareness driving channels (TV, streaming video, Radio, Streaming Audio, OOH, OTT, CTV). This role will help lead strategic thinking on the team and oversee the planning and buying of a full media mix for our casino properties.
What You Will Do:

Design and implement innovative ROI-focused media strategies enterprise-wide to support property occupancy, gaming, visitation, entertainment, and attractions goals.
Create and buy media plans based on media math that directly link to business objectives.
Manage and collaborate with internal stakeholders to deliver strategies and cohesive business solutions.
Provide strategic media leadership on launch initiatives including rebranding efforts, new property launches, and sporting tentpoles.
Ensure that internal and agency teams adhere to planning and buying best practices
Work with brand teams and creative department to define specs and ensure timely delivery of all creative materials.
Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulatory guidelines all relevant geographies.
Access third-party resources (syndicated data, internal/external research) to uncover relevant insights that fuel plan development.
Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
Provide weekly budget and tracking and monitoring reports to management on all active/pending campaigns
Identify and track issues and resolve/escalate as needed
Plan and implement media and activations directly with national networks, sports leagues, and other media properties

What You Will Need:

Bachelor's Degree
7 years of proven Media Planning and/or Media Buying experience from an agency or B2C organization, hands-on experience with relevant Local and National TV, Radio, Print and OOH planning and execution
Experience managing complex, on-line/off-line marketing budgets and a firm understanding of offline media buying metrics (ROI, CPM, CPP, Reach/ Frequency)
Extensive experience with media planning/buying systems & research tools, such as Google, Salesforce, comScore, Strata & Kantar
Proven analytical skills and problem-solving ability; meticulous attention to detail
Excellent communication skills: excellent business partner, creative problem solver, and able to clearly articulate complex issues to a wide array of internal stakeholders.
Desire to succeed in a fast-paced, quickly evolving environment. Ability to tackle complex regulatory challenges, adhere to strict deadlines and evolving priorities.
Action-oriented - ability to identify issues and solutions as well as anticipate consequences
Ability to work independently or as part of a team
Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required

Physical Requirements:

Must be able to sit for extended periods of time
Must be able to type and talk on the phone for extended periods of time
Regular attendance in the office

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!

Senior Manager, Media Planning and Buying

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