Senior Manager of Marketing, Beauty Givenchy

Company Description

LVMH Beauty activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.

All are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.

The brands cultivate what makes them unique and is guaranteed to make them stand out in a highly competitive global market. The success of the Beauty division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy, Acqua di Parma, Guerlain, and newer brands with strong potential like Kenzo Parfums, Fresh, and Make Up For Ever.

LVMH Beauty invites you today to join its North America teams.

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LVMH Beauty is part of the LVMH Group.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

• Develop and maintain competitive intelligence and customer knowledge for the North American Fragrance market
• Create or customize all promotional Marketing programs and promotional event calendar for North America.
• Interface with Marketing counterparts in HQ/Paris in order to ensure alignment of global brand strategy.
• Provide input to Global teams in the specific areas of product development, promotional marketing and advertising
• Lead cross functional teamwork in all business endeavors including but not limited to sales, visual merchandising, forecast/planning, media, PR, e-retail, events, and education.
• Develop and manage POSM budget, monitor Marketing expenses and work with purchasing to develop promotional sampling and collateral materials within targeted financial parameters.
• Collaborate with Sales & E-Retail on planning and execution of robust omni-channel promotional strategies. Lead presentations to major retailers.
• Lead forecast process for new Beauty lines/products and monitor inventory of saleable & POSM products.
• Track retail sales performance, analyze business trends based on marketing calendars. Run monthly sell-out reports to review rank and share performance, deep-dive into category to provide Global Marketing & local leadership with North America market data, product performance and recommendation to adapt category offers/strategy.
• Develop and recommend pricing for Fragrance programs and assist in preparation of company price increase recommendations.
• Design strategies and partner with VM to implement guidelines (in-store visual, schematics per retailer, merchandising contest…) to ensure merchandizing excellence in top fragrance doors & at counters
• Manage a Coordinator and oversee development of Marketing team members

RELEVANT SCOPE MEASURES

Sales, profit, company headcount, budget responsibility, etc.

• Achieve budgeted levels of retail / market share, invoiced sales and profitability
• Achieve spending objectives as set forth in promotional and marketing areas
• Timeliness, quality and creativity in development of Fragrance marketing activation plans
• Relationship with key counterparts (Global teams, sales teams and internal Marketing functions, retailers)

• Bachelor’s Degree – Graduate degree desirable
• 5-7+ years of experience in Marketing; preferably in luxury Beauty/fragrance industry
• Ability to function in an entrepreneurial environment – very hands on approach and ability to adapt to change
• Excellent strategic thinking and creative problem solving skills
• Excellent oral and written communication abilities
• Superior analytical skills
• Strong interest in fashion, art, culture with a keen eye on trends and what’s next
• Strong leadership ability, able to build, motivate and manage teams (direct report & cross-functional teams)
• Knowledge of French an asset but not required
• Proficiency required in: Power Point, Excel, Circana DK

• Based in New York
• Some travel required (retailer meetings, events, store visits) - in US & Canada mostly.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $120,000.00 - $130,000.00.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.