Senior Manager of Strategic Marketing

Job Description: We’re looking for a strategic and creative Senior Manager of Strategic Marketing to lead marketing for a single enterprise client, overseeing a national portfolio of 10+ sites. This role owns the full customer journey—from boardroom to breakroom—designing and executing marketing strategies that are insight-driven, operationally sound, and focused on delivering meaningful, relevant experiences to customers at every touchpoint. Working closely with internal partners in Culinary, Finance, and Operations, this leader will shape a scalable marketing vision that drives revenue, supports operational goals, and centers on the evolving needs of our customers. Job Responsibilities: End-to-End Customer Experience Strategy Lead marketing strategy across the entire guest journey, creating tailored, relevant experiences from executive-level programs to everyday dining moments. Bring a customer-first lens to every decision, ensuring marketing enhances satisfaction, engagement, and increases profitable growth. Align strategy with customer behavior, site nuances from breakroom, amenities and café Marketing & Merchandising Execution Own quarterly and annual marketing planning across 10+ locations with built-in flexibility for trends, seasonality, and emerging insights. Develop merchandising strategies that elevate presentation and boost sales. Collaborate with Culinary on storytelling, launches, and experience design tied to menu cycles and marketing initiatives. Cross-Functional Collaboration Partner with Culinary, Finance, and Operations to ensure integrated execution and financial alignment. Maintain strong internal rhythms for communication, planning, and review. Manage a direct report and act as a unifying influential force across functions—translating strategic vision into executable action plans. Insight & Impact Reporting Lead measurement strategy to track performance across all sites and programs. Clearly communicate the marketing and customer strategy to senior leadership to the client and internal leadership team. Deliver clear, visually compelling updates that surface trends, customer feedback, and actionable insights. Continuously optimize marketing based on data, team feedback, and evolving client priorities. Qualifications: 8+ years in strategic marketing, preferably with multi-site oversight or complex operational environments Strong understanding of merchandising, customer behavior, and experience design Demonstrated success in leading cross-functional initiatives and aligning internal partners Excellent communicator and strategic thinker with strong organizational and storytelling skills 3+ years managing a small team Hospitality, food service, or retail industry experience is strongly preferred 50%+ Travel, NYC based Job Type: Full-time Pay: $110,000.00 - $135,000.00 per year Work Location: In person