Senior Manager - Product Marketing, Security

About the role

Cybersecurity threats have become the fastest-growing risk impacting small and midsize businesses with cyber crime costing businesses $6 trillion+ in 2022 alone. Coalition has pioneered a unique approach to help protect small and midsize businesses from cyber risk by combining technology and insurance to help protect our customers from fast-moving digital risks.

We’re seeking a creative customer-centric and collaborative Senior Product Marketing Manager to lead efforts to market our Coalition Security product and service offerings which include SaaS cyber risk management solutions featuring attack surface monitoring supply chain risk monitoring threat remediation and more as well as managed cybersecurity services which include MDR EDR and engagement-based professional services.

This role will operate at the intersection of product sales and marketing and play an essential role in translating the products features and services into solutions that meet our customers’ needs. You’ll determine the key target audiences positioning value propositions and channel strategy to successfully reach small business customers. You will own our messaging and storytelling to small businesses and will be responsible for crafting clear memorable messaging.

Success in this role would result in increased adoption of our cybersecurity product offering amongst our insurance customers and increased pipeline and grass roots demand for Coalition Security products from small and midsize businesses.

Responsibilities

• Curate product positioning and messaging for our security products informed by user research market insights and product understanding. Amplify the voice of the customer in your work and collaboration with the product and sales teams.

• Develop go-to-market strategies and drive launches for our growing product lines in collaboration with product managers sales design PR and engineering. Evaluate the performance of your products and develop strategies to drive further growth and customer engagement.

• Turn your knowledge into creative content ideas to reach engage and educate our key audiences through collateral blogs webinars thought leadership customer presentations website content videos blogs by-lined articles and more.

• Help enable Coalition’s customer-facing teams including sales customer success and technical support

• Partner with Coalition’s Product Customer Success and Security teams to identify emerging trends and develop proactive resources and customer communications

• Develop thought-leadership in security and risk management to effectively engage our core audiences.

• Partner with our product team to build a connected customer journey across our web properties to increase sign-ups and conversion

Skills and Qualifications

• 8+ years of proven experience in product marketing for security products

• Experience marketing to small businesses is a plus

• Experience building and testing messaging and campaigns that convert

• Exceptional communication skills (verbal & written) and close attention to detail

• Demonstrated track record in crafting compelling messaging content and campaigns throughout a product's lifecycle

• Extremely self-motivated able to work in a dynamic environment on multiple complex projects

• Proven success working in a collaborative team environment

• Maturity to balance short-term and long-term development simultaneously

• Highly proficient written communication and editing skills and ability to quickly learn and adopt the messaging and tone of our company

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $139000/year in our lowest geographic market up to $215000/year in our highest geographic market. Consistent with applicable laws an employee's pay within this range is based on a number of factors which include but are not limited to relevant education skills job-related knowledge qualifications work experience credentials and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition Inc. reserves the right to modify this range as needed.

Perks

• 100% medical dental and vision coverage

• Flexible PTO policy

• Annual home office stipend and WeWork access

• Mental & physical health wellness programs (One Medical Headspace Gympass and more)!

• Competitive compensation and opportunity for advancement