Senior Manager SEO

About the Role:

Credible is looking for a data-driven, results-oriented Senior Manager of SEO to join our team. 

Level up your SEO career and challenge yourself by working in one of the most competitive financial services sectors. This role is responsible for the strategy, planning and execution of content-driven SEO strategies across Credible’s Publisher Partners which include some of the largest names in the industry As the Senior Manager of SEO, you will be committed to leading the expansion of our search visibility in collaboration with Credible’s content and product teams. 

This position is perfect for someone skilled in creating innovative strategies and with practical experience securing top positions on important SERPs. The ideal candidate should be eager to oversee the strategic management of a Publisher Partner’s profit and loss (P&L).

This position requires an extensive understanding of all facets of SEO—ranging from on-page elements to technical and off-page factors—as well as robust business insights. Your duties will include playing a strategic role in defining the direction for our future categories and performing daily performance evaluations.

The role is full-time and 100% remote. Compensation is based on experience.

You’re a great fit for this role if you’re:

• A strong SEO background, evidenced by ranking highly on competitive keywords.
• Naturally curious and resourceful and are willing to take initiative to gather data/information
• Able to leverage data to quantify upside and justify investment
• Able to demonstrate a top-class understanding of on-page SEO
• Familiar with building high quality pages at scale
• Unrelenting in your desire to beat the competition
• Eager to work in a dynamic start-up environment where an opportunity for ownership and impact is significant

Responsibilities:

• Develop and articulate a vision and strategy to enhance the performance of the P&L for Publisher Partner
• Manage content workflow based on an understanding of production timelines
• Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs
• Pair keyword research with business data to inform recommendations
• Craft and test SEO hypotheses
• Identify, quantify and manage SEO opportunities that would increase overall organic traffic and generate new qualified leads
• Perform regular SEO audits and optimizing exercises
• Consult and provide recommendations to an array of different internal teams
• Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times
• Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages
• Monitor organic search performance of top competitors sites in our verticals.
• Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts
• Stay up to date on industry trends and continually expand SEO knowledge

Education and Experience:

• 6+ years of experience working in SEO, digital content, and/or marketing with proven results
• Ability to strategize, plan, implement and monitor multiple projects independently
• Experience quantifying the impact of your SEO recommendations, both before and after implementation
• Experience with SEO software a (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc)
• Resourcefulness to research and seek out relevant information when needed
• Experience writing content briefs and technical briefs for content production and technical projects
• Excellent communication and interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives
• Posses a problem-solving, detail oriented and analytical mindset
• Ability to inspect HTML and explain its impact to SEO
• Strong command of the English language, including spelling and rules of composition and grammar
• Superior attention to detail, organization and strong project management skills
• Experience managing at a minimum, hundreds of pages or more
• Experience working within WordPress and other content management systems
• Bachelor’s degree in marketing, business, journalism, communications, information technology or a related field preferred

Credible is open to hiring candidates in the following locations: Arizona, California, Florida, Illinois, Kansas, Massachusetts, Nebraska, Nevada, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Wisconsin