Senior Manager, Yield Optimization

Job Title
Senior Manager, Yield Optimization
Job Description
I. Job Summary | Major goals and objectives.
This position will be responsible for managing the health and consistency of DotDash Meredith's digital advertising revenue reporting streams across our enterprise business. This includes our partnerships with various holding companies, media/barter agencies, and strategic advertiser accounts. Working cross-functionally with Business Intelligence and Product teams, the candidate will ensure company advertising revenue KPIs are within normal variance, build an alert system to notify stakeholders whenever a discrepancy occurs, and conduct complex data analyses to optimize digital monetization. This position will have high visibility in the org, working with senior leaders and executives to coordinate reporting coverage of high-profile product changes within the business.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
30% Partner with our internal Data Operations team to design and build business-critical monitoring and alert systems for company revenue KPIs including, but not limited to, impressions per sessions, revenue per visit, eCPMs by demand type, etc.
30% Directly support executive leaders in all subsequent revenue data investigation, analysis, resolution, and test-and-learn scenarios needed.
30% Conduct ad hoc analyses and ideate on solutions to capture incremental revenue and maximize yield for each individual enterprise deal (e.g. revenue media mix, yield by ad product, etc.)
10% Conduct joint analyses across all enterprise deals and present findings to senior executives to inform pricing and negotiation strategies for Dotdash Meredith holistically
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
BA or BS
Experience:
At least 5 years of analytics experience in digital advertising/publishing as well using relevant data visualization tools.
Specific Knowledge, Skills and Abilities:• Digital advertising and/or relevant digital revenue reporting & analytics experience (e.g. CPM analysis, forecasting, etc.)• Heavy experience with data visualization tools, preferably Looker• Advanced skill with Microsoft Excel• Experience or working knowledge of SQL a plus• Strong analytical skills and the ability to make data-driven decisions and recommendations• Comfort working with and presenting to executive stakeholders.• Must be highly organized with excellent follow-through
% Travel Required (Approximate) : 0-5%
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $90000 - $110000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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