Senior Marketing Associate, Search & Mobile

Company Description

About SEEK

SEEK’s portfolio of diverse businesses, which includes Jobstreet and Jobsdb in Asia, make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation.​

Life at SEEK

SEEK’s purpose is at the centre of everything we do. Our SEEK, which defines the way we work, is all about what makes us unique and a little bit different. Passion, Team, Delivery and Future are our principles that drive innovation and creativity. SEEK strives to support employee wellbeing by providing an amazing experience at work which led us to being named AFR BOSS Top 10 Best Place to Work 2023 In Tech (third year in a row). In Malaysia, where SEEK’s Asia HQ is located, we received four accolades at the TalentCorp Life at Work Awards 2023, including first runner-up for Best International Organisation and champion for Best CHRO. We are proud to work in an environment that's inclusive where everyone's unique ideas, experiences and perspectives are valued.

Job Description

Based in our regional headquarters in Kuala Lumpur, Malaysia, the Senior Marketing Associate – Search & Mobile reports into the Senior Marketing Manager – APAC Search & Mobile. This role is a dynamic role that supports the delivery of SEEK’s Paid Search and Mobile activity, and is responsible for implementation and management of all search marketing activity across APAC for SEEK. 

What You’ll Do:

• Campaign Management: Overseeing the day-to-day management of paid search campaigns, including bid recommendations, budget management, ad copy writing and execution details
• Keyword Research: Developing and refining keyword lists using industry tools and data analysis to ensure campaigns target the right audience for SEO, SEM and App Store Optimisation
• Data Analysis and Reporting: Analysing campaign performance using analytics and competitive tools, generating reports, and providing insights to improve future campaigns
• Testing: Driving campaign experiments, identifying new opportunities for improvement in compiling use cases through to completion and review
• SEO Performance: Provide guidance to content marketing teams on optimisation opportunities to maximise SEO performance. Work closely with the SEO and Jora to identify improvement opportunities to drive a dual brand search approach
• App Acquisition campaigns: manage Google App & Apple IOS paid campaigns to drive installs and app engagement as well as support across app store optimisation initiatives.

The Team You’ll Join:

The APAC Digital and Media team sits within SEEK's APAC Marketing team and is responsible for driving end-to-end media planning and execution. This team is responsible for managing and optimising media, digital and search through leveraging 1st party data to enhance engagement for both candidates and hirers. They oversee performance monitoring and reporting, optimizing content and campaigns based on data-driven insights, and maintaining a comprehensive digital marketing performance dashboard.

Qualifications

• Digital marketing experience
• Proficient in search platform and bid management platforms (SA360), Google Ads and advanced skills in Excel
• The ability to understand all Marketing channels and customer segments and the role each plays in achieving business outcomes
• Comfortable with strategic and critical thinking and understanding how to execute in line with strategy
• Creativity and ‘hustle’ (challenge the norm to get things done quickly
• Strong commercial acumen, with an ability to develop strategies that are commercial minded, and to analyse and review data on cost and return on investment
• Strong stakeholder engagement skills, with proven ability to manage multiple stakeholders with competing priorities both internal and external, such as agencies