Senior Marketing Executive

Company Description

Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China. 

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion. 

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business. 

Job Description

As a Senior Marketing Executive/ Marketing Executive for FHA, you will play a pivotal role in driving the success of our events. You will develop and execute comprehensive marketing strategies to increase brand awareness, attract attendees, and foster partnerships.

Key Responsibilities:

• Develop and implement innovative marketing campaigns for our exhibitions, leveraging a variety of channels including digital, social media, public relations, and traditional marketing.
• Manage the creation and distribution of marketing materials such as brochures, press releases, and website content.
• Oversee event registration processes, including online and on-site registration, email confirmations, and attendee inquiries.
• Coordinate with external vendors and creative agencies to ensure timely delivery of marketing assets and services.
• Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Develop and maintain strong relationships with industry partners, media outlets, and exhibitors.
• Undertake ad-hoc marketing requests as needed.

Qualifications

• Degree holder of Marketing or Business related field
• Minimum 3 years of experience in marketing or a related field, with a focus on the exhibition industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Candidate with lesser experience may be considered for Marketing Executive.