Senior Marketing Executive - FHA

Company Description

Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China. 

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion. 

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business. 

Job Description

Be part of the FHA marketing team to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, engagement and partnership collaborations. 

Marketing Planning & Execution
• Manage and develop content across marketing assets and channels from print to online including website, direct mailers, social media platforms and event app
• Develop compelling messaging, positioning and creative assets that aligns with target audience and marketing objectives 
• Ensure all marketing materials are high-quality, accurate, and delivered on time
• Management of photographers and videographers for event coverage, interviews and testimonials 
• Track industry trends, customer feedback, and competitor activity to adjust marketing strategies as needed.

Analytics & Lead Generation
• Identify and segment target audiences to maximize event reach and engagement
• Use of online / enterprise systems for marketing purposes and database management
• Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
• Track, evaluate and report results for marketing campaigns
• Measure customer satisfaction by developing surveys and provide insights

Marketing Innovation
• Ensure adoption and optimization of new marketing trends and technologies 
• Monitor performance to deliver effective and impactful campaigns
• Develop and execute audience engagement strategies that create interactive and memorable experiences as well as to encourage attendee involvement
• Design and implement gamified experiences, contests, and other activities to capture the attention of attendees and encourage booth visits.

Partnership and Collaboration
• Manage working relationship with creative agencies, partners and vendors
• Collaborate with other departments to ensure alignment between marketing strategies and business operations.
• Preparation of publicity contracts & materials to engage trade and media partners
• Ensure that partnership deliverables are executed timely

Qualifications

 Candidate must possess at least Bachelor’s Degree/Professional Degree in Marketing or equivalent with minimum 5 years of work experience in event management and marketing

• Strong creativity and flexibility in approach
• Goal-driven, self-starter with a passion for marketing
• Excellent communication skills, with the ability to engage confidently with both internal teams and external stakeholders
• Eagerness to thrive in a fast-paced, dynamic environment
• Proficiency in MS Office; familiarity with Design Software is a plus
• Quick to learn and adapt to enterprise systems such as CRM, Content Management Systems (CMS), and Database Management tools
• Willingness to work extended hours, including weekends, during event preparation and execution