Senior Marketing Manager- Paid Social

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What you'll be doing:

• Own the mobile acquisition marketing program with an emphasis on driving scale across channels while targeting performance ROAS/KPI goals. 
• Manage marketing channels with an emphasis on social (i.e. Facebook, Instagram, Twitter, Tiktok, etc.) - continuously tracking and updating data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS).
• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.
• Collaborate with the Gametime creative team, to help create new and innovative messaging and customer touch points. 
• Work closely with data & product teams to implement marketing systems and tools while also working to identify opportunities to enhance the customer experience and drive additional conversions and revenue.
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.
• Assist as needed on other marketing initiatives such as app store optimization, brand testing, and CRM. 

What you'll bring:

• Experience managing six- to seven- figure monthly marketing budgets across a variety of mobile acquisition channels
• Deep expertise with social UA tools, platforms, attribution & SKAN, and best practices ranging from campaign set up to optimizing performance to desired goals
• Strong analytical skills - highly comfortable with data and meticulous about accuracy in reporting
• You’re a self-starter who can execute tactically and think strategically and who will take initiative in testing new strategies while driving process improvements
• Creative best practices, A/B testing, and understanding of full-funnel marketing concepts as a means to optimize performance 

Our ideal candidate has:

• Education: BA/BS in Business, Marketing, Finance or related quantitative analytics degree
• 3-6 years post-collegiate experience in a marketing focused role focused on mobile user acquisition
• Experience working with third party campaign management tools, including MMPs and creative management systems, to help better optimize spend and performance
• Expertise with SQL and understanding of database hierarchies 
• High attention to detail, you pride yourself on accuracy and find yourself constantly double checking your work
• A good attitude, willing to put your head down and do whatever it takes to execute, learn, and innovate. Excellent communication skills, written and verbal, with the ability to explain your work and results to Gametime executives as needed
• Persistence - never afraid to try new things, fail, and then try new strategies and approaches to succeed
• Self-motivated and focused on executing well; you enjoy being hands-on
• Scrappy and resourceful when facing challenges of all types
• Interest in the sports/live entertainment space is a plus

What we can offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• 401k, HSA, pre-tax savings programs
• Unlimited snacks, drinks
• Company happy-hours, events and outings
• Wellness programs
• Tenure recognition