Senior Marketing Manager - Performance Marketing (Remote First Canada)

Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team members. 

Being a technology-forward company, we utilize various tools and platforms to create fun, engaging and meaningful work experiences for our employees, as a remote-first company.

We are boldly going where no insurance broker has gone before!

Reporting to the VP of Marketing, you'll be the driving force behind optimizing our presence across major search engines and digital advertising platforms, ensuring we achieve maximum return on investment.

Your mission is to lead and execute Zensurance's paid search marketing strategy to drive customer acquisition, brand awareness, and revenue growth. 

Responsibilities:

• Campaign Management: Plan, develop, and execute impactful paid search campaigns across Google Ads (Search, Display, Discovery, YouTube), and other relevant platforms.
• Performance Optimization: Continuously monitor, analyze, and optimize campaign performance across thousands of keywords and verticals. Leverage data insights to enhance bidding strategies, ad copy, landing pages, and overall campaign effectiveness.
• Data Analysis & Reporting: Dive deep into performance data, utilizing tools like Google Analytics and internal dashboards (e.g., Looker) to extract actionable insights. Collaborate with Business Intelligence and Engineering teams to refine reporting and identify areas for improvement.
• Technical Expertise: Maintain a strong understanding of the evolving paid search landscape, including new ad formats, targeting options, and platform updates. Manage and optimize our marketing technology stack, including Google Tag Manager and Salesforce.
• Experimentation & Innovation: Develop and execute A/B testing strategies to continually improve campaign elements and explore new growth opportunities. Stay ahead of the curve by testing emerging platforms and advertising technologies.
• Collaboration: Work closely with the marketing team and stakeholders to ensure alignment between paid search strategies and overall marketing objectives. Communicate effectively to share insights and performance updates.

Qualifications:

• Proven Experience: 5+ years of hands-on experience managing and optimizing paid search campaigns across major platforms.
• Budget Management: Experience managing multi-million dollar paid search budgets.
• Technical Proficiency: Deep knowledge of Google Ads, Google Analytics, Google Tag Manager, and Salesforce. Familiarity with other marketing technologies and dashboarding tools (e.g., Looker, Optimize) is a plus.
• Data-Driven Mindset: Strong analytical skills with the ability to extract insights from large datasets and translate them into actionable strategies.
• Growth Mindset: A passion for staying ahead of the curve in digital marketing, with a proactive approach to testing new platforms, formats, and tools.

Perks we offer at Zensurance:

• Opportunity to work for Canada’s fastest-growing #insurtech scale-up 

• Primarily remote work environment available to everyone

• Laptop, extra monitor and main accessories are provided 

• Extra home office and supplies allowance to help with work-from-home set up

• Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health 

• Health/Personal Spending Accounts to subsidize your healthy habits and purchases

• Parental Leave Top Up

• Weekly Friday companywide huddles for casual catch-ups with other departments

• Build next-level relationships with your peers through scheduled companywide virtual and in-person team-building events

• Be a part of something special. We are confident you won’t find any other insurance company like us :)

Who we are. What we're building.

Business is hard work, insurance doesn’t have to be!

At Zensurance we believe that teamwork makes the dream work.

We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.

Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe daily. They are:

INTEGRITY: We do what's right.

INCLUDE: We are an open and safe space for all.

INVENT: We take an innovative approach to creating straightforward solutions for our customers.

DELIVER: We set ambitious goals and hold ourselves accountable for achieving them.

Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.

Zensurance is an inclusive employer that celebrates diversity in its workforce structure. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise the recruiter if you require accommodation; to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

We understand that looking for a new exciting opportunity can be time-consuming. We truly appreciate your time in going through the job posting and applying for a position with us.