Senior Marketing Manager (Thailand Market)

About Zeal Group

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe. Headquartered in London, UK, our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus and our Global Hub for Customer Service in Kuala Lumpur, Malaysia. We are a product and people focused company who are passionate about growth, innovative technology, and collaboration.

Position Summary:
The role requires an experienced candidate with 5–8 years of overall marketing experience, ideally with a strong finance background and prior work in trading platforms or brokerage firms. This individual will focus on:

• Developing and executing marketing strategies and budget planning for Thailand.
• Driving user retention initiatives such as seasonal campaigns, fixed promotions, and client engagement.
• Leading user acquisition efforts through both online and offline channels, including PR, KOL management, programmatic ads, and events.

Job Responsibilities:-

Your primary responsibilities, but not limited to:

• Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
• Build and maintain social media presence like Facebook, Instagram, YouTube, Tiktok, Twitter and etc
• Develop and initiate marketing and promotional campaigns
• Support and execute paid social media campaigns, display and ad-words campaigns along with Global Media Buying team
• Execute plans to drive website traffic, lead acquisition and improve conversion via profitable content
• Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
• Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
• Work with designer to create landing pages, advertising materials and marketing collaterals
• Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
• Work with the content team to create educational content, webinar and live streaming
• Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
• Establish and work on community via Telegram and other platforms along side community manager.
• Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports

• Bachelor’s degree in Marketing /Communication/PR or relevant field
• 3-5 years’ work experience in social media, advertising, promotion within FX field
• In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing
• Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
• Highly creative with excellent analytical abilities to analyze metrics and create reports
• Up-to-date on the latest trends in digital marketing
• Native Thai speaker
• Excellent English and Thai language, outstanding verbal and written communication skills
• Can-do mentality, highly determinate to succeed in a fast-paced environmen