Senior Marketing Specialist

Developing Media Strategies:

· Creating media strategies aligned with the company's marketing objectives and branding Image. Defining target audiences for the related product category.

Planning and Executing Media Campaigns:

· Designing and implementing effective campaigns on digital platforms and traditional media. Creating 360°degree media campaign plans hand to hand with agencies.

Monitoring and Analysing Campaign Performance:

· Tracking campaign performance, analysing data, and optimizing strategies accordingly. Daily tracking and reporting of campaign performances to HQ & regional Hub.

Ensuring Brand Consistency:

· Maintaining consistency in brand image and message across various media channels. Responsible for guiding the creative team for asset creation.

Staying Informed on Current Media Trends:

· Keeping up-to-date with digital and traditional media local and global trends to keep marketing strategies current.

· University degree in Business Administration, Economics, Media or communication etc.

· 1-3 years experience in media marketing position. Familiar with local TV environment, Digital, OOH etc. media channels advertising formats and media strategies.

· Advanced knowledge of English both written and spoken.

· Able to work within a dynamic and fast-paced environment.

· Interested in technology & trends. Strong communication, persuasion, team working skills and creative thinking ability.

· Brand communication, E-commerce & Media agency experience, Digital marketing tools knowledge (Google Analytics, META etc.) is a plus.