Senior Marketing Specialist

About Us

Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through its cloud-based Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed, turnkey security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com. 

Role Summary

We are looking for a Sr. Marketing Specialist to join the Sophos India & SAARC Marketing team. This role reports directly to the Sr. Regional Marketing Manager, India & SAARC and works closely with across many parts of the APJ and Global Marketing teams – including the Regional Marketing Management, Global Marketing Operations & Digital programs, and SDR Teams. Key relationships at a local level are primarily with the Indian Sales & Channel organization.

As a Sr. Marketing Specialist, you will plan, develop, implement, execute, and measure the results of marketing campaigns and programs targeted at Sophos’s large network of resellers and distributors. As part of a highly collaborative India team you will be required to conduct programs and activities targeted directly at end users for example attendance at tradeshows, webinars and events and ensuring demand generation activities are relevant and executed successfully through our channel.

For this position we are seeking a motivated team-player who is an organized, result-driven, creative marketer who has ideally already had the chance to work in a Marketing / Channel Marketing role for a global B2B Technology company. 

What you will do

• Deliver the accurate, efficient, and timely execution of all demand generation campaigns and events, end user (customer and prospect) communications, and channel programs.
• Be responsible for scheduling, organizing, and rolling out the India specific large and small format end user and channel events, trade shows, sponsorship events, webinar programs including reporting and results communications.
• Work with the APJ Integrated Campaigns and global social media team to schedule, localize and execute issues led and product driven marketing campaigns that will increase Sophos’ position in the market.
• Understand, measure and report on demand generation campaign to optimize generation of new logo leads and work closely with Sales Development team to ensure strong conversion to Sales Opportunities, which in turn generates ROI, contributing to the marketing targets.
• Deliver against Channel Marketing activities for the India & SAARC region as required to support the growth plan for the region and increase engagement with the channel.
• Review results with these partners alongside local Sales and report back on key performance metrics and results, ensuring an adequate ROI for any MDF budget allocated.
• Where necessary work with our Channel Service Centre (CSC) to adapt corporate campaigns and provide co-branded versions for resellers, ensuring our channel is kept continually updated on marketing content available from Sophos.
• Become a champion user of the internal Marketing Tech Tools Sophos has rolled out to ensure efficiency across all aspects of marketing execution (including collaboration with centralized marketing operations teams)
• Work effectively as part of the Field Marketing team contributing to overall team success and suggesting improvements to maximize performance.

What you will bring

• Experience of B2B demand generation and Channel Marketing in similar industry
• Must have a track record of working proactively with sales and channel teams
• Experience and desire to work in a dynamic, fast-paced, B2B growth organisation
• Ability to implement and measure a marketing plan
• Good understanding of and experience in all elements of the marketing mix
• An aptitude for problem solving and analytical skills
• Excellent written and verbal communication, and presentation skills
• Project management skills and ability to work cross-functionally, with multiple global stakeholders
• Ability to work independently and in a team environment
• 5-8 years’ minimum experience in a Marketing role

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.

What's Great About Sophos?

· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.

· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

· Employee-led diversity and inclusion networks that build community and provide education and advocacy

· Annual charity and fundraising initiatives and volunteer days for employees to support local communities

· Global employee sustainability initiatives to reduce our environmental footprint

· Global fitness and trivia competitions to keep our bodies and minds sharp

· Global wellbeing days for employees to relax and recharge 

· Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know. 

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact [email protected].