Senior Marketing Technology Administrator

JOB DESCRIPTION

• Operate, configure, troubleshoot, and administer marketing technology and ensure the technology is best-in-class to support global business requirements
• Roll out new functionalities for users to utilize
• Maintain and improve templates for Adobe Marketo Programs, Emails, and Landing Pages
• Manage 3 rd party integrations with Adobe Marketo and administer these applications as appropriate
• Manage Salesforce integration with Marketo, resolve sync errors, and collaborate with IT to test and roll out Salesforce-related enhancements and new functionalities
• Manage web forms in collaboration with IT
• Maintain UAT/Sandbox environments as appropriate
• Set up, maintain and optimize lead scoring models, attribution models, consent management processes, data hygiene, segmentation, and other operational flows
• Implement quality control procedures to ensure campaigns are executed flawlessly, participate in cross-functional data hygiene/governance initiatives and maintain data quality.
• Develop methods to track and measure marketing campaign ROI, multi-touch attribution, and sales effectiveness
• Keep system users informed about system functionality and enhancements
• Create and maintain detailed documentation including operational processes, workflows, and training documents
• Collaborate with analytics team to visualize the data and KPIs
• Collaborate with legal, data privacy, IT security, and internal audit teams to ensure process and system compliance
• Support migrating acquired companies to use enterprise-wide tech stack
• Create Adobe Marketo programs as needed by the operations
• Proactively review and identify areas to increase efficiencies with automation
• Help evolve the global commercial tech stack administration and execution including evaluating new technologies to build out our stack
• Stay on top of marketing automation developments, industry trends, and best practices particularly concerning demand generation and optimized performance

QUALIFICATIONS

• Bachelor's degree in Marketing or Business or related field
• 3+ years of experience as an administrator of Adobe Marketo - certification preferred
• Experience with Demandbase administration
• Experience with Salesforce
• Extremely detail-oriented, self-starter who can multi-task well in a fast-paced, growth-driven environment.
• Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
• Excellent verbal and written communication skills
• Experience with business-to-business results-oriented demand generation and digital marketing campaigns
• A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus
• Experience with Demandbase
• Experience with Account Based Marketing
• Experience with HTML, CSS, and JavaScript