Senior Paid Acquisition Manager

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Yotpo is looking for a talented Senior Paid Acquisition Manager to join our Demand Gen group. 

We’re looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels, with a strong focus on Paid Display (Meta, LinkedIn, YouTube, GDN, Twitter, and more). 

The Paid Acquisition Team is a part of the Marketing Department and works cross-functionally with multiple departments, including design, content, product, product marketing, sales, customer success, marketing operations, and data. 

Responsibilities: 

• Manage, optimize and scale paid display activity on Meta, LinkedIn, YouTube, GDN and more. 
• Support other acquisition channels: Google Search, Bing, Shopify Ads, and more. 
• Manage paid campaigns end to end, including budgets, bids, account structure, audiences, creatives, landing pages, creatives, conversion optimization, and more. 
• Develop paid media plans for specific campaigns and product lines.
• Work with our in-house design and content teams to continuously develop and optimize ads. 
• Collect and analyze campaign data to identify optimization steps for current and future campaigns and new opportunities. 
• Report on paid traffic & results. 

Requirements: 

• 4 years of experience leading and managing paid display campaigns, out of which 2+ years in a B2B SaaS / eComm company
• Experience in managing global campaigns
• Advantage - 2 years of experience managing paid search campaigns (Google Ads, Bing, Shopify Ads) 
• Working experience with data and analytics platforms such as Google Analytics
• Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious 
• People-person with strong interpersonal skills who can work as part of a team
• Able to manage several cross-team projects 
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.) 
• High level of English (written and spoken) 
• Hands-on experience with WordPress, HubSpot, Amplitude  - advantage.

If you don’t meet 100% of the qualifications outlined above - that’s okay! We believe in hiring talented people. We encourage you to apply if you think this is a role that would make you excited to come to work every day.