Senior Paid Social specialist

Company Description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as Disney, Elgiganten, Mondelez, Essity, Volvo, VISA, Lantmännen, Nomad Foods, Lactalis, Midsona, Renault and many more.

At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024), and have been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan, but also offer a flexible work policy.

Job Description

We are currently looking for a Senior Paid Social specialist to join our team. In this role, you will work alongside project managers and digital planners to execute impactful campaigns across various social media channels, including Facebook, Instagram, Snapchat, TikTok, Pinterest, and others. Your responsibilities will include ongoing social media purchasing, from strategizing and providing recommendations to setting up campaigns, optimizing them, analyzing their performance, and reporting on them. You will also be responsible for dynamic advertising and social commerce.

As a Senior Paid Social specialist, your responsibilities will include the following:

• Developing and implementing strategies across social media platforms

• Designing dynamic campaign strategies for our clients

• Creating tactical and dynamic campaign recommendations for paid social media

• Planning, purchasing, optimizing, and continually reporting on social media campaigns, primarily for larger global accounts

• Managing campaigns using self-service tools for purchasing, optimization, and campaign management

• Building and maintaining dynamic feeds

• Analyzing and evaluating campaign results based on predefined goals

• Performing various administration tasks related to campaigns and customer work

Qualifications

Skills and qualifications required for this position include:

• Academic or relevant post-secondary education in marketing.
• Proven experience in paid social media, whether on the agency or client side.
• A customer-focused approach, ensuring that ad campaigns align with the target audience's needs and interests.
• Strong written and verbal communication skills for client interaction, reporting, and team collaboration.
• A natural curiosity to stay updated on social media trends and industry changes.
• The ability to identify issues with ad campaigns and recommend solutions promptly.
• A collaborative mindset, working effectively with a team, clients, and other marketing professionals.
• Proficiency in the Smartly platform is a plus.

Additional Information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

• Career Opportunities

Local and Global opportunities through the Power Of One.

• Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

• Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

• Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

• Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

• Benefits

Generous benefit package.