Senior Performance Ad Creative Strategist – Direct Response Ads

Senior Performance Ad Creative Strategist Direct Response Ads Who We Are At STERRY were not your average Growth Marketing Agencywere the rocket fuel behind crowdfunding and e-commerce success. Since day one weve helped clients pull in over $100 million in trackable online revenue. We shatter limits supercharge brands and turn every click into cash. Role Overview Were looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time remote role is ideal for someone with a direct response background a sharp eye for persuasive storytelling and the skills to turn insights into high-performing creatives. Youll collaborate with creators source new talent write winning scripts and optimize creative systems from end to end. Key Responsibilities

• Write High-Converting Video Scripts Craft direct response-style scripts with strong hooks persuasive copy and clear CTAs.

• Create Briefs for Creators & Designers Develop clear and strategic briefs that align with brand tone platform needs and performance goals.

• Source Negotiate & Collaborate with UGC Creators Find new talent handle onboarding and communication and ensure timely content delivery.

• Storyboard and Conceptualize Creatives Translate ideas into visual flows and collaborate with editors to bring concepts to life.

• Analyze Performance & Develop Iterations Use insights from Meta Snapchat Applovin and YouTube to analyze winning ads and create new iterations.

• Pitch New Creative Ideas Weekly Lead ideation for fresh hooks formats and ad angles to test regularly.

• Implement Creative Systems & Use AI Tools Streamline workflows boost productivity with AI and scale creative output efficiently.

• Collaborate Across Teams Work with editors marketers and brand teams to align creative with performance insights and campaign goals.

Are You Our Perfect Match?

• Youve crushed direct response campaigns and have a portfolio to prove it.

• Scriptwriting is your jamyou know how to marry persuasion with personality.

• Numbers dont scare you; you speak ROAS CTR and CPA fluently.

• Youve managed video workflows storyboards and freelancer rosters.

• Bonus: Youve tinkered with AI tools to speed up your creative spark.

Nice-to-Have Skills:

• Familiarity with AI tools for copy content or video enhancement

• Experience briefing and managing freelancers or creators

• Understanding of current ad trends in UGC paid social and performance creatives

Perks & Vibes

• 100% remote freedom

• Competitive salary (we reward results!)

• Creative playgroundtest wild ideas without red tape

• Fast-paced team obsessed with growth

Ready to make ad magic and drive real revenue? Apply now and lets write the next chapter of STERRYs successtogether!