Senior Product Analyst
Company
Hyperhippo
Location
Canada
Type
Full Time
Job Description
- Utilize data analytics and methodologies to extract meaningful insights from player behaviour, in-game metrics, and performance data
- Monitor company Objectives and Key Results (OKRs) and help identify, build, and monitor key performance indicators (KPIs) related to player engagement, retention, and monetization
- Carry out analytical research on product issues, validate hypotheses, design and implement A/B tests, experiments, and optimizations, and present clear analytical reports to enhance game features, events, and monetization mechanics
- Identify trends, patterns, and opportunities within the game ecosystem to inform decision-making for stakeholders
- Monitor and analyze how product changes affect product metrics and look into unusual changes in metrics
- Using insights gleaned from your analysis, suggest changes to improve in-game metrics
- Collaborate with data engineers to ensure new products/features are developed with optimal data schema & event guidelines
- Collaborate with cross-functional teams which include product managers, live operations managers, producers, game designers, software developers, player experience specialists, marketing and localization specialists, as well as other data team members, to develop the live operations strategies for our mobile games.
- Analyze the performance of live content schedules, promotions, CRM initiatives and events based on data-driven insights and player feedback
- Analyze the competitive landscape for our mobile games and conduct benchmarking
- Evaluate existing game features and mechanics to assess their impact on player engagement and monetization
- Instrument applications with user tracking analytics to gain insight into the customer journey and how our product features are being used
- Work closely with the product managers and producers to propose and prioritize feature enhancements, adjustments, or new implementations to improve overall player experience and drive long-term retention
- Prepare and deliver regular reports, dashboards, and presentations to stakeholders, summarizing performance metrics, trends, and actionable recommendations
- Build self-updating Tableau dashboards, automate tables with Airflow, and refine SQL queries
- Communicate effectively with internal teams and external partners to align on goals, strategies, and initiatives related to our mobile games’ live operations and feature development
- Proactively work with stakeholders to formulate and manage business questions, hypotheses, specifications, and data-driven story-telling
- Breakdown stakeholder asks and suggest solutions based on timeliness, accuracy, business value, and impact as a data and product subject matter expert (SME) for the AdVenture brand
- Provide data mentorship to less experienced analysts on the the Data & Analytics team as well as cross-company, building data literacy and democratization/governance with excellence across the organization
- Stay up-to-date on industry standards and best practices in data analytics
- Grow your skills in machine learning, statistics, and data science, to enable a deeper understanding of the internal data
- Keep a strong pulse on business metrics, and communicate when flags are raised about data integrity
- You have 5+ years working in free to play mobile games data analysis and/or product management with a proven track record of generating research and insights in a repeatable and actionable manner
- You are an expert data storyteller and have experience with a set of tools to enable that
- You have a deep understanding of mobile game mechanics, monetization strategies, and live operations best practices
- You possess strong analytical skills with the ability to translate complex data into actionable insights and recommendations
- You have a proven track record of driving measurable improvements in player engagement, retention, and monetization through data-driven decision-making
- You have advanced proficiency in Tableau BI Skills
- Strong proficiency in SQL, Python, R, or other programming languages for data manipulation and analysis (we use mySQL and Postgres dialects)Â
- You excel at working with non-technical stakeholders to help translate, convey, manage and drive business needs into actionable insights
- You build relationships across the organization to develop and maintain trust
- You’re skillful at making strategy recommendations, and working with senior management to identify problems, solutions, and insights to drive the business forward
- You’re experienced in project management: managing and prioritizing tasks across teams (we use agile ceremonies, and JIRA to track our work), knowing who to loop in when, and providing timely updates to your stakeholders
- You’re familiar with 3rd party tooling and data integrations and at monitoring/maintaining data integrity across multiple systems
- Competitive salary and extraordinary incentive plan tied to company goals
- Extended health, dental & vision benefits + a $600 health & wellness spending account + an Employee & Family Assistance Program
- 4 weeks vacation + paid winter holiday closure + 10 paid personal/sick days per year
- Annual $3,000 self development budget + 5 paid professional development days to attend conferences, courses, training – you name it!
- Work Style Benefit - $100/month stipend to help cover the cost of parking, home internet, fitness apps - whatever you need to be comfortable working from home or in one of our hub offices!
- Home Ergonomic Benefit for your home office - $1,000 + company laptop (choice of PC or Mac!) and accessories required to work effectively
- Paid parental and compassionate caregiver leave - up to 20 weeks top-up
- Charitable gift matching up to $1,000 per year for recognized causes that you support + 3 paid volunteer days per year
Date Posted
03/14/2024
Views
3
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