Senior Product Manager-Data Strategy, Marketing Technology

Job Title: Senior Product Manager-Data Strategy, Marketing Technology (Eagan, MN)

Develop and guide customer data initiatives to shape internal and external customer experiences and personalization. Duties include:

1. Develop and drive strategy around customer data unification, business benefits, and outcomes enabled through the execution and implementation of CDP and marketing technology ("mar tech") automation tools, leveraged across the mar tech stack;

2. Guide others on unified customer profiles, deterministic and probabilistic matching, and identity graphs;

3. Develop and present POV's around approach to leverage data for improved personalization and pertinent messaging, and how they will drive business outcomes;

4. Carry out complex marketing technology initiatives within a cross-organization, virtual team, from conception and global execution to global support strategy;

5. Help marketers and digital product managers adopt best practices and review available customer data;

6. Ensure the launch of new data, segmentation and profile capabilities, and evolutions of the platform, which includes testing, post-launch monitoring & burn-in process, and the overall set up for long term success;

7. Monitor data service providers and partners to ensure effective execution at enterprise and segment levels;

8. Design data orchestration solutions and provide technical support to the implementation teams.

May telecommute part of the week from commuting distance to Eagan, MN in accordance with the company's flexible working policy.

Position Requirements:

A Bachelor's degree or foreign equivalent in Data Science, Computer Engineering, Electronic Engineering, or a related field followed by 5 years of post-baccalaureate experience in a software engineering- or IT project manager-related occupation.

Experience must include the following, which may have been gained concurrently:

1) 5 years of experience driving research, developing data strategies, and architecting and designing data integration solutions using PL/SQ, Informatica, Dell Boomi, or other ETL tools;

2) 5 years of project management experience using Agile and Waterfall methodologies, running and supporting a strong prioritization process;

3) 3 years of experience architecting, designing, and implementing any E2E marketing technology Customer Segmentation Platform, including Lattice, Amperity, Treasure Data, or other market leader CDP;

4) 2 years of experience building customer data platforms and orchestrating data signals, aligning digital identifiers in both deterministic and probabilistic methods to enable personalized experiences;

5) 2 years of experience monitoring marketing technology systems with a track record of delivering business results through a data-driven ecosystem;

6) 2 years of experience with marketing mix models, multi-touch attribution, data management platforms, customer segmentation, marketing campaign activation using Eloqua/Marketo, or customer identity management;

7) 2 years of experience leveraging market leader third-party tools and data providers, such as LiveRamp, Mediawallah, 6Sense, or others, to enrich 1st-party data;

8) 2 years of experience developing identity resolution solution and a solid 1st-party data platform to drive marketing in a deprecated/cookie-less world.

Employer: Thomson Reuters Holdings Inc.

Job site: 610 Opperman Drive, Eagan MN, 55123. Full-time.

JOB OPPORTUNITY QUALIFIES FOR EMPLOYEE INCENTIVE REFERRAL PROGRAM.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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