Senior Product Marketing Manager (1-year contract)

Company Description

Join The Game! 

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 2,700 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

Job purpose

As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition teams, the Senior Product Marketing Manager will supervise and guide PMMs team to succeed in apps launch and manage a team to launch, promote and sustain his/her portfolio of app/games throughout their entire lifespan under Marketing Director supervision. 

This position is located in SAI studio, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, ASO experts, video production studios, artists, community managers and partners. 

Principal accountabilities

Team management 

• Supervise Product Marketing team (PMMs and artists) in SAI studio to make apps launch as strong events; 

• Provide continuous guidance, trainings, mentorship, coach to level up the team’s ability; 

• Ensure on-time delivery for the Marketing tasks/projects; 

Product marketing 

• Collaborate with the game development team & consumer insights team to identify and advocate the marketing vision, product positioning, values and share relevant market insights; 

• Participate in game development by making recommendations to improve user experience, engagement, retention and to better integrate in-game promotional events and marketing mechanisms; 

• Coordinate game’s assets approval with stakeholders and copyrights owners; 

Planning global launches 

• Be responsible for the product marketing strategy with a multi-channel timeline and marketing content plan in collaboration with internal & external teams. 

• Defining the marketing strategy to create brand awareness and generate traffic and installations; 

• Identify key messages, value proposition and write creative briefs for internal teams to create strong game brand identity (title, packaging, tone of voice, marketing storytelling…); 

• Manage top-quality promotional assets creation and ASO for your game (trailers, web assets, screenshots, store descriptions…); 

• Manage game & promotional assets approval with copyright owners if applicable; 

• Create documentation and pitch for mobile games; 

• Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base; 

• Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets; 

• Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager; 

Monitoring game evolution 

• Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert; 

• Supervise market tests; 

• Analyze the performances of your marketing campaigns and report to Marketing Director, production team & partners. 

Qualifications

• 3-4+ years in Product marketing for mobile games and applications; 

• Good experience in ads ecosystem and UA ideally in the entertainment industry; 

• Creative skills (ads, videos) to brief Marketing assets and collaborate with artists; 

• Management skills to supervise a team; 

• Strong analytical skills with a meticulous mind; 

• Strong leadership skills to represent Marketing mindset in the studio; 

• Great presentation & reporting skills; 

• Ability to work with a wide range of profiles (business, game design, analysts, etc.); 

• Advanced English level is a must; 

• Knowledge and passion for video games from hardcore gamer titles to casual social games, and entertainment as a whole; 

Additional Information

Recruitment Process:

• (1) Screening call;
  Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.
• (2) Test;
• (3) Interview;
• (4) Offer.

Work Location and Hours:

• Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.
• Work hours: 08:30 AM - 06:00 PM, Monday - Friday.

Why Join Gameloft?

• You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
• You want to contribute to a vibrant and dynamic atmosphere.
• You want to join a global company and meet great people around the world.
• You will work on an employment contract with competitive remuneration and benefits package.
• You are looking for a fun place to work in the heart of the city.
• You want to work for one of the best companies in the region, certified by the HR Asia Awards 2024 as one of the Best Companies to Work For in Asia and recognized for Diversity, Equity. and Inclusion.

What We Offer:

• A hybrid working model (3 days WFO and 2 days WFH).
• A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.
• A range of well-being events and policies to support employees physically, mentally, and emotionally.
• An open-space office, a cafeteria, a terrace and a Gaming Area.
• Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).
• Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.
• An attractive monthly salary alongside Tet and other performance bonuses.
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
• 100% coverage of mandatory insurance and extra healthcare insurance.
• A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
• Other benefits from one of the best employers in Vietnam.

What's more?

• Want to know more? Visit our websites:
  • Saigon Studio website
  • LinkedIn page
  • Facebook page