Senior Product Marketing Manager

GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. We received a seed investment from Y Combinator in 2015 and have pursued a strategy of 'Sustainable Growth' ever since: achieving six consecutive years of profitability and positive cash-flow while more than quadrupling our revenue, our customer base, and our team. In 2022, we raised $50 million to accelerate the next stage of our growth.

Through The GiveCampus Social Mobility Initiative, we've donated $1 million in free fundraising support for programs that help low-income students, first-generation students, and underrepresented minorities. And in 2022 and 2023, we were named to Y Combinator's Top Companies list and the Inc. 5000 list of America's fastest-growing private companies.

While we operate at meaningful scale (we've facilitated more than $4 billion in charitable giving), we’re still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee has a substantial impact on our trajectory, and we're growing to help schools achieve even greater results.

Our purpose-driven team of 90+ is located across the US: team members work from anywhere they choose. We have a beautiful 12,000sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, events, and retreats in various locations. We're looking to expand our team with diverse and collaborative doers who believe in our mission and the transformative power of affordable, high-quality education.

The Senior Product Marketing Manager will ensure that prospects and customers understand the full value of the GiveCampus platform by managing GTM strategy, product launches, sales enablement, and messaging and positioning.

Responsibilities will include:

• Managing the go-to-market and product launch strategies for the GiveCampus platform, driving consistent messaging and positioning of GiveCampus products across all marketing channels to ensure market relevance and awareness
• Developing and managing the end-to-end process of product launches
• Partnering with the Product team to align messaging with the quarterly product roadmap
• Conducting market, customer, and competitive research and generating insights to share across departments that shape and guide our strategy
• Proposing and implementing strategies for pricing, packaging, promotions, and sales in collaboration with Sales leadership
• Working with Sales to drive awareness of key product partnerships along the customer journey

What we're looking for: 

• Desire and ability to deeply understand the customer experience and how our platform fits into making our target audiences more successful in their fundraising roles
• Ability to collaborate and communicate effectively with senior leadership and prioritize initiatives based on business impact
• Ability to write product-focused collateral and enablement materials that drive awareness, engagement, and sales
• Ability to own product marketing strategy and execution independently
• 5+ years of experience in B2B product marketing
• Familiarity with HubSpot or other type of marketing automation platform

Ready to apply?

Complete the application by clicking on the 'Apply To Position' button. Applications will remain open until we find the perfect person for this role.

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At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know the confidence gap and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.