Senior Qualitative Research Analyst

Job Description

Put your qualitative research skills and data analysis experience to work for one of the world's most trusted and respected news sources. As a Senior Qualitative Research Analyst for The Washington Post's centralized research team, you will conduct primary research and provide insights to help business units throughout the organization understand our core and untapped audiences and make smart business decisions. Working closely with our world-class advertising sales, subscriptions and brand marketing, product, and award-winning newsroom teams, you'll help pave the way for bigger and bolder successes in the future.

Motivation:

• You are curious about audience behavior, preferences, and the effectiveness of media and advertising content.
• You are fascinated with how technology affects media consumption and audience interactions.
• You enjoy analyzing data, identifying trends, and making sense of complex information.
• You enjoy leading research projects and mentoring others.

Responsibilities include:

• Manage qualitative research projects for clients throughout the organization. Conduct usability testing and in-depth interviews to understand audience mental models, improve user experience, test concepts and spark new ideas. Insights are used to support development of products, platforms and content that appeal to and meet the needs of:
  • Our existing core audience of subscribers and/or
  • A younger, more diverse audience of untapped news readers
• Actively participate in all phases of the research process by meeting with clients to scope out objectives, recommending the appropriate methodology and developing a research plan, conducting the research, transforming results into actionable insights and recommendations.
• Be in charge of qualitative research process and operations including respondent recruitment, scheduling and incentive disbursement.
• As part of large strategic initiatives, support generating and refining ideas across departments by facilitating creative workshops and brainstorming sessions.
• Help build out the UX process within the Product & Design organization and contribute to speed to market by training product managers and designers on UX research and providing guidance on simple end-user tests. Conduct UX research for more complex projects.
• Collaborate with research team on socializing important team initiatives and key findings/insights throughout The Post organization via research team Slack channel, newsletter or other methods.
• Ensure that all research activities comply with ethical standards and regulations, particularly regarding participant consent and data protection.

Requirements include:

• Bachelor's Degree and 5+ years of experience in a research role or equivalent combination of experience and education.
• Expertise in qualitative research methodologies including usability testing, focus groups, interviews, ethnographic research/diary studies, persona creation, and journey mapping.
• Ability to manage and execute all phases of research projects including translating client objectives into research plans, facilitating group sessions/interviewing respondents, and preparing comprehensive reports and presentations that summarize the research findings.
• Ability to interpret complex data and translate it into actionable insights.
• Excellent communication and presentation skills, with experience presenting to cross-departmental audiences.
• Proficiency with UserTesting or other UX research tools and software.
• Comfort with design and prototyping software like Figma, Protopie & InVision.
• Experience with Dovetail or other UX insights repository software.
• Experience with Qualtrics or other online survey tool.
• Experience with or strong interest in subscriptions or e-commerce products, or digital media and news is desirable but not required.

#LIHybrid

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:
85,100.00 - 127,700.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife