Senior Web Strategist

Typeform is fully remote by design. For this role we can hire candidates based in the US ET Time Zone or in the UK.

About the role

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors improving speed reducing technical debt and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution optimising conversion and ensuring our web experience is high-performing stable and scalable.

What you’ll do

• Partner with our Head of Web Strategy to build a clear prioritised roadmap for the website — covering conversion rate optimisation (CRO) technical improvements publishing process enhancements and site-health initiatives.

• Own hands-on execution of the web roadmap: homepage/pricing optimisation paid-media landing pages SEO content publishes technical SEO remediation site-architecture improvements and core web-vitals uplift.

• Manage the CRO experiment programme end-to-end: hypothesis generation prioritisation execution (A/B or multivariate tests) result analysis and roll-out of winning variants.

• Take charge of the publishing workflow: manage CMS validate site changes ensure releases are fast high-quality and error-free. You’re the operational gatekeeper for the website.

• Champion web performance: monitor and improve key metrics like site speed stability core web vitals (e.g. CLS LCP FID) bounce/exit rates time-to-lead sign-ups and conversion rates.

• Establish strong feedback loops with SEO Paid Media Brand PMM Data and Rev Ops to ensure the site architecture content and all channels are aligned and optimised.

• Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing site architecture and conversion flows.

• Over time help evolve the web function: contribute to building new capabilities (e.g. personalisation automation growth experimentation) and help scale the team and processes as our maturity grows.

What you bring

• You have substantial hands-on experience in web optimisation publishing workflows CRO and technical web fundamentals (site performance core web vitals).

• You’re comfortable managing the technical publishing process: CMS ownership release validation operational reliability and zero downtime.

• You bring strong data literacy: you can generate hypotheses from data run experiments interpret results and translate actionable insights.

• You have experience collaborating across multiple disciplines: Paid Media SEO Brand Data Rev Ops and Product Marketing.

• You thrive in a fast-moving growth / SaaS environment able to prioritise between short-term wins and long-term platform stability.

• Your communication skills are excellent — you can influence key stakeholders explain complex web/technical issues in simple terms and build alignment.

• Bonus: Proven experience in a SaaS or high-growth organisation; experience with personalisation platforms automation frameworks or advanced web-growth tactics.